Color Matching

Using Color in Graphic Design

Hardcover | 15 October 2014

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Color Matching provides a stunning gallery of examples of the role played by colors in graphic design through contributions from more than a hundred ambitious designers. Providing insights into a broad range of challenges such as branding, editorial design and packaging, the designers explain how multiple colors are employed simultaneously and strategically so as to strengthen the efficiency of graphic language in each of their projects. An exciting and inspiring reference book that examines the use of color in the world of graphic design. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is the founder of Sandu Publishing, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Colour illustrations

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