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Clarifying Communication Theories : A Hands-On Approach - Gerald Stone

Clarifying Communication Theories

A Hands-On Approach

Paperback Published: 22nd March 1999
ISBN: 9780813802923
Number Of Pages: 348

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A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.

Prefacep. vii
Theoretical Foundations
Communication theory: An introductionp. 1
Social construction: The human element in theory buildingp. 12
Doing journal synopsesp. 19
Communication modelsp. 26
Media-use inventoryp. 36
Human Communication
The human communication processp. 47
Misconceptions about human communicationp. 55
Communication quietness and anxietyp. 63
Communication competencep. 74
Perceptions of the sourcep. 83
Selectivity and the communication processp. 93
Establishing interpersonal relationshipsp. 101
Power and interpersonal influencep. 109
Disagreement and conflictp. 116
Communication in the organizational settingp. 125
Communication, people and changep. 132
Coorientation: The other mattersp. 140
Mass Communication
Two-step flowp. 153
Information diffusionp. 165
Gatekeepingp. 173
Cognitive dissonancep. 181
Attitudes and attitude changep. 190
Uses and gratificationsp. 199
McLuhan's legacyp. 209
Knowledge gapp. 219
Agenda-setting and communication "truths"p. 231
Principle of relative constancyp. 239
Cultivationp. 250
Spiral of silencep. 259
Third-person effectp. 267
Framing and priming effectsp. 276
Research Methods
Reliability, validity and samplingp. 291
Survey researchp. 302
Experimentsp. 312
Content analysisp. 323
Qualitative researchp. 334
Name Indexp. 346
Subject Indexp. 353
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780813802923
ISBN-10: 081380292X
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 348
Published: 22nd March 1999
Country of Publication: US
Dimensions (cm): 27.9 x 21.0  x 1.9
Weight (kg): 0.82
Edition Number: 1