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Claim, Intent, and Persuasion : Organizational Legitimacy and the Rhetoric of Corporate Mission Statements - Carmelo Mazza

Claim, Intent, and Persuasion

Organizational Legitimacy and the Rhetoric of Corporate Mission Statements

Hardcover Published: 31st July 1999
ISBN: 9780792385455
Number Of Pages: 200

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The issue of organizational legitimacy is increasingly gaining the attention of researchers and managers. While legitimacy can be described in a number of ways, defined by the harder social sciences it has usually been considered a static, one-dimensional characteristic. As a result, previous studies have often failed to explore organization's operational strategies for gaining wide social legitimacy.
The goal of Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements is to explore how organizations enact strategies to gain legitimacy. The book employs a pluralistic definition of legitimacy that draw its concepts from the fields of organizational theory, sociology, political science and law. The dynamics of the legitimation process are explored through a study of corporate mission statements analyzed from a semiotic perspective. The book argues that various interpretations of the legitimation process can coexist through differing narrative strategies that offer corporations alternate ways to present themselves internally and externally. By setting up a multi-faceted theory of organizational legitimacy, supported by an empirical study of corporation mission statements, this book offers a new, more integrated interpretation of the legitimation process that seeks to advance the dialogue regarding the political and institution views of organizations.

Legitimation, Words, Organizational Politics: An Introduction to the Missing Linksp. 1
Legitimacy: Landscapes and Organizational Dramasp. 17
Organizational Legitimation and the Process of Management Discourse Legitimationp. 67
Legitimacy of Organizational Missions and Missions of Organizational Legitimacy: Words and Narratives of Legitimation and Successp. 81
Conclusions, Beyond Legitimation: Sketches of a New Politics for Organizational Actionp. 151
Bibliographyp. 165
Subject Indexp. 193
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780792385455
ISBN-10: 0792385454
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 200
Published: 31st July 1999
Publisher: Springer
Country of Publication: US
Dimensions (cm): 23.39 x 15.6  x 1.42
Weight (kg): 0.52

Earn 426 Qantas Points
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