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Chinese Consumers and the Fashion Market : Springer Series in Fashion Business - Yingjiao Xu

Chinese Consumers and the Fashion Market

Springer Series in Fashion Business

By: Yingjiao Xu (Editor), Ting Chi (Editor), Jin Su (Editor)

Paperback Published: 9th February 2019
ISBN: 9789811341489
Number Of Pages: 212

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This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market. 

ISBN: 9789811341489
ISBN-10: 9811341486
Series: Springer Series in Fashion Business
Audience: General
Format: Paperback
Language: English
Number Of Pages: 212
Published: 9th February 2019
Publisher: SPRINGER VERLAG GMBH
Dimensions (cm): 23.39 x 15.6  x 1.19
Weight (kg): 0.32

Earn 415 Qantas Points
on this Book