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China : Blue Guides - Frances Wood


Published: 1st January 2001
Ships: 7 to 10 business days
7 to 10 business days
RRP $59.99

The introductory sections on history, religion and beliefs, art, craft and architecture, language and script provide essential background reading. The main section of the guide is arranged by town and region with detailed maps to help you find your way around.

Neil Taylor

Neil Taylor is an expert on brands, and how they use language. He's creative director of The Writer (www.thewriter.co.uk), and has been described as "the David Beckham of naming" (when that was still good). He's helped clients name everything from supermarkets to TV technology to toilet roll. He was previously a senior naming consultant at global brand consultancy Interbrand.

Most days, he spends his time training people to become better writers at work (when he's not writing the menus for Greek restaurant chains). He works with people like the BBC, Unilever, PricewaterhouseCoopers, Sotheby's and 3.

He's also written Search Me: The surprising success of Google, co-edited From Here to Here: Stories inspired by London's Circle Line, and is a contributor to Common Ground: Around Britain in 30 writers and 26 Letters: Illuminating the alphabet, also published by Cyan. And he's on the board of business writers' group 26.

Visit Neil Taylor's Booktopia Author Page

ISBN: 9780713642476
ISBN-10: 0713642475
Series: Blue Guides
Audience: General
Format: Paperback
Language: English
Number Of Pages: 608
Published: 1st January 2001
Publisher: Blue Guides
Country of Publication: GB
Dimensions (cm): 21.8 x 12.2  x 3.0
Weight (kg): 0.7
Edition Number: 2
Edition Type: Revised