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China and India : Opportunities and Threats for the Global Software Industry :  Opportunities and Threats for the Global Software Industry - John McManus

China and India : Opportunities and Threats for the Global Software Industry

Opportunities and Threats for the Global Software Industry

Hardcover

Published: January 2007
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In the last 30 years, the world's software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer predominately controlled by the developed countries such as the United States and the United Kingdom. This book examines the competitive and strategic issues faced by China and India through a political, economic, social, technological, environmental and legal analysis. The book also examines their competitive strengths and weaknesses and the potential risks for organisations looking to expand or invest resources in these two countries. The book also looks at the market strategies of both countries in a global context and identifies the critical success factors that have enabled China and India to gain competitive advantage in their respective markets. Importantly, the book examines the threats that these two countries pose to other countries looking to expand their presence in the global software markets. This book helps practitioners and business managers who are responsible for a firm's strategy or investment resources to grasp and understand the complexities and challenges faced by those organisations looking to expand their operations in these countries.

The global software industryp. 1
China : a PESTEL analysisp. 19
India : a PESTEL analysisp. 37
China versus India - a SWOT perspectivep. 57
Segmentation within the global software industryp. 85
Interrelationships in China and India's software industriesp. 105
Competitive position strategyp. 125
Pursuing competitive strategiesp. 147
Marketing and customer-oriented strategiesp. 165
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781843341581
ISBN-10: 1843341581
Series: Chandos Asian Studies Series
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 188
Published: January 2007
Publisher: Woodhead Publishing Ltd
Country of Publication: GB
Dimensions (cm): 24.13 x 16.51  x 1.91
Weight (kg): 0.47