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Children as Consumers : A Psychological Analysis of the Young People's Market - Barrie Gunter

Children as Consumers

A Psychological Analysis of the Young People's Market

Paperback Published: 26th March 1998
ISBN: 9780415185356
Number Of Pages: 224

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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Preface
The Importance of the Children's Market
Socialization of Child Consumers
What Do Children Consume?
Children's Use and Understanding of Money
Advertising and Children: Attention, Awareness and Understanding
Advertising and Children: Influences and Effects
Reaching Child Consumers
Protecting Child Consumers
References
Author Index
Subject Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415185356
ISBN-10: 0415185351
Series: International Series in Social Psychology
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 224
Published: 26th March 1998
Country of Publication: GB
Dimensions (cm): 23.06 x 15.65  x 1.7
Weight (kg): 0.35
Edition Number: 1

Earn 294 Qantas Points
on this Book

Adrian Furnham

About the Author


Adrian Furnham is Professor of Psychology at University College, London, UK. He is on the editorial board of a number of academic journals and has received many national and international awards. He is the author of over 600 scientific journal articles and 48 books, including popular management books.

He acts as a consultant to a number of organisations including HM Government, British Airways, HBOS and SAP. He writes regular columns in the Daily Telegraph and The Sunday Times and is a frequent contributor to radio and television.

Visit Adrian Furnham's Booktopia Author Page