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Charismatic Capitalism : Direct Selling Organizations in America - Nicole Woolsey Biggart

Charismatic Capitalism

Direct Selling Organizations in America

Paperback Published: 1st January 1990
ISBN: 9780226047867
Number Of Pages: 236

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Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.
The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

The Economic History of Direct Selling
Changing Conditions of Work and the Growth of DSOs
Family, Gender, and Business
The Business of Belief
Charisma and Control
Economic Uses of Social Relations
Note On Methods
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780226047867
ISBN-10: 0226047865
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 236
Published: 1st January 1990
Publisher: The University of Chicago Press
Country of Publication: US
Dimensions (cm): 21.5 x 14.0  x 1.27
Weight (kg): 0.28
Edition Type: New edition