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Charismatic Capitalism : Direct Selling Organizations in America - Nicole Woolsey Biggart

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Charismatic Capitalism

Direct Selling Organizations in America

By: Nicole Woolsey Biggart

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Paperback | 15 March 1990 | Edition Number 1

At a Glance

Paperback
231 Pages

Edition Type
New edition

Dimensions(cm)
2.16 x 1.42 x 0.15

Paperback

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Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmeticsâ"theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.

The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing History Regional & National History History of the Americas Sociology & Anthropology

Preface
Introduction
The Economic History of Direct Selling
Changing Conditions of Work and the Growth of DSOs
Family, Gender, and Business
The Business of Belief
Charisma and Control
Economic Uses of Social Relations
Note On Methods
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

Charismatic Capitalism

Direct Selling Organizations in America

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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