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CFO of the Future : The trusted guide for CFOs to lead with IMPACT and create VALUE - Alena Bennett

CFO of the Future

The trusted guide for CFOs to lead with IMPACT and create VALUE

By: Alena Bennett

Paperback | 16 September 2021

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The Rate of Change for CFOs isn't Slowing Down

Over the last 20 years the remit of the CFO has transformed from that of a scorekeeper/cost controller to one of a value creator. Coupled with the continued volatility of the context organisations now operate in (think Global Financial Crisis (GFC), COVID-19 pandemic, technological advancements and ESG factors) the CFO now needs to wear more hats than ever.

Beyond Business Partnering: CFOs are focused on the wrong goal

On a day to day basis, many CFOs struggle with the reality of having to balance many different spinning plates and the fear that one is going to drop. This need to be 'on' all the time can result in a gradual deterioration of a CFOs' performance.

On the other side of the spectrum, CFOs that have their spinning plates under control and have worked hard to position themselves as trusted business partners start to wonder, "Is that all? What's next?"

We've made "Business Partnering" the end game for CFOs - the upper limit which acts as a ceiling, thus creating instability and confusion at a time when a CFO should be at their peak.

It's time for CFOs to step into the spotlight!

Boards, Investors and CEOs are looking to their CFO for the guidance and strength to drive performance now and into the future. Whether you're juggling the spinning plates or ready to move from Business Partner to Playmaker, the 12 CFO skills Alena shares in this trusted guide will enable you to lead with significance and will allow you to walk away feeling confident in your current role and empowered to create your next.


Industry Reviews

"It is so refreshing to receive advice that is both credible and relevant. Alena clearly understands the challenges and rewards of being a CFO and the increasing demands in a world of pandemics and digital disruption. She combines this knowledge with a genuine desire to coach and assist current and aspiring CFO's and an authentic and engaging communication style."

 Luke Austin, ITC Sector CFO (IBM, Lenovo, Huawei) and Deputy CEO - Huawei Australia


"The CFO of the Future is a must have for the modern CFO who wants to contribute to the success of any organisation they serve. 

Every finance professional at some stage of their career harbours ambitions to become a CFO. The paths to get there may vary - and increasingly of late, the requirements of the position do too. As you will learn from reading this book - the characteristics of the modern CFO are no longer just about the numbers.

Alena has a remarkable ability to turn individual held beliefs, experiences and values into a strong sense of purpose about who you are and what you stand for as a professional, and how to articulate these as your point of difference going forward. Working with Alena is an empowered growth experience that unlocked numerous strategies to define my path to long term fulfilment and success.

I highly recommend CFOs make time for this book"  

Daniel Brandon, Chief Financial Officer, West HQ


"Alena has written, what I believe to be, an accurate reflection of the evolving role of the CFO in business. The challenges we all face in a world with no 'off button', dealing with an unpredictable future and operating a business in an environment of "shocks" has meant that CEOs and Boards are relying more heavily on CFOs than ever before.

Alena's 4 Quadrants of Leadership framework serves to remind us, as CFOs, how important it is to stay grounded, remain focused on the basic elements of Controllership while at the same time having the agility to driving business performance and Commercial and Strategic value.

This book will not only be useful for current CFOs but will also be useful to finance professionals who are aspiring to be CFOs in the future. I recommend this book to anyone with CFO aspirations and more importantly CFOs who never stop learning in that continued drive towards self-improvement and personal development. This book will help you, your team and your organisation achieve your goals. Alena, you are a genius and congratulations on a great piece of work."

Michael Meyer, Group CFO - URC Oceania (Snack Brands Australia and Griffins Foods New Zealand)

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