They're still in business - but at what cost?
JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered throughout the 20th century, even during the Great Depression, as American citizens came to rely on it for its good values and service.
But by the year 2000, its original beliefs arrogantly betrayed, JCPenney's Golden Age was, sadly, just a memory.
Celebration of Fools is an insider's look at JCPenney's remarkable rise and fall, charting the people and events that have been the history of this American institution.
Packed with captivating stories and compelling characters, including the company's highest ranking woman, Celebration of Fools offers valuable lessons applicable in today's business climate.
With an engaging, narrative style, former Penney executive speechwriter Bill Hare tells a compelling cautionary tale with universal implications for all of corporate America.
Casting new light and astonishing revelations on this American icon and the people who nearly destroyed it, Celebration of Fools will keep readers captivated from first page till last.
About the Author
Bill Hare (Dallas, TX) worked for 15 years as a speechwriter for senior executives in Fortune 500 companies, including two CEOs at JCPenney. He has won numerous advertising industry awards.
"A riveting narrative history focusing on the people who created the company, made it great and were involved in its decline." - Cecil Johnson, syndicated columnist
"A gripping, exciting and alarming business thriller where the reader knows or at least suspects the ending, but nevertheless finds the journey fascinating.While the book has the energy and drive of a good summer beach read, it delivers a compelling argument that an executive who reinvents himself after he reaches the top rung may have just manufactured a fool." - Executive Insider
"Celebration of Fools tells a story about the power of committing to a vision that all in retail or any other business should aspire." - George Anderson, Moderator, RetailWire.com
Series: UK Professional Business Management / Business
For Ages: 17+ years old
For Grades: 12+
Number Of Pages: 304
Available: 21st January 2019
Country of Publication: US
Dimensions (cm): 22.86 x 15.24
Weight (kg): 0.59
Edition Number: 1