They're still in business - but at what cost?JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered throughout the 20th century, even during the Great Depression, as American citizens came to rely on it for its good values and service.
But by the year 2000, its original beliefs arrogantly betrayed, JCPenney's Golden Age was, sadly, just a memory.
Celebration of Fools is an insider's look at JCPenney's remarkable rise and fall, charting the people and events that have been the history of this American institution.
Packed with captivating stories and compelling characters - including the company's highest ranking woman - Celebration of Fools offers valuable lessons applicable in today's business climate.
With an engaging, narrative style, former Penney executive speechwriter Bill Hare tells a compelling cautionary tale with universal implications for all of corporate America.
Casting new light and astonishing revelations on this American icon and the people who nearly destroyed it, Celebration of Fools will keep readers captivated from first page till last.
"Cecil Johnson, syndicated columnist: ""A riveting narrative history focusing on the people who created the company, made it great and were involved in its decline.""
Executive Insider (ExecuNet.com e-newsletter): ""A gripping, exciting and alarming business thriller where the reader knows or at least suspects the ending, but nevertheless finds the journey fascinating.While the book has the energy and drive of a good summer beach read, it delivers a compelling argument that an executive who reinvents himself after he reaches the top rung may have just manufactured a fool.""
George Anderson, Moderator, RetailWire.com: ""Celebration of Fools tells a story about the power of committing to a vision that all in retail or any other business should aspire."""
|America's Famous Old Man||p. 7|
|Bumpkins in the Big Apple||p. 30|
|All Their Managers Are Like Masons||p. 38|
|The Bailout||p. 49|
|Socratic Method||p. 63|
|Their Own Thing||p. 76|
|Batten's Ascent||p. 85|
|The Common Touch||p. 92|
|A Quiet Man||p. 103|
|The Memo||p. 112|
|The Transaction Recorder||p. 119|
|Last of the Good Men||p. 127|
|New Blood||p. 143|
|Bill Howell||p. 156|
|The Taj MaHowell||p. 163|
|The Designer||p. 174|
|The "Golden Crescent"||p. 197|
|Onward and Upward||p. 208|
|The Speech||p. 219|
|Where Have All the Values Gone?||p. 229|
|What If I Talk to W.R.?||p. 238|
|Jimmy-O the Farmer||p. 247|
|There's Nothing There||p. 254|
|Standing in His Underwear||p. 267|
|The Funeral and HCSC||p. 278|
|Table of Contents provided by Ingram. All Rights Reserved.|
Series: UK Professional Business Management / Business
For Ages: 17+ years old
For Grades: 12+
Number Of Pages: 304
Published: 24th May 2004
Country of Publication: US
Dimensions (cm): 22.86 x 15.24 x 0.64
Weight (kg): 0.61
Edition Number: 1