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Celebration Of Fools : An Inside Look At The Rise And Fall Of JCPenney - Bill Hare

Celebration Of Fools

An Inside Look At The Rise And Fall Of JCPenney

By: Bill Hare

Hardcover Available: 21st January 2019
ISBN: 9780814471593
Number Of Pages: 304
For Ages: 17+ years old

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They're still in business - but at what cost?

JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered throughout the 20th century, even during the Great Depression, as American citizens came to rely on it for its good values and service.

But by the year 2000, its original beliefs arrogantly betrayed, JCPenney's Golden Age was, sadly, just a memory.

Celebration of Fools is an insider's look at JCPenney's remarkable rise and fall, charting the people and events that have been the history of this American institution.

Packed with captivating stories and compelling characters, including the company's highest ranking woman, Celebration of Fools offers valuable lessons applicable in today's business climate.

With an engaging, narrative style, former Penney executive speechwriter Bill Hare tells a compelling cautionary tale with universal implications for all of corporate America.

Casting new light and astonishing revelations on this American icon and the people who nearly destroyed it, Celebration of Fools will keep readers captivated from first page till last.

About the Author

Bill Hare (Dallas, TX) worked for 15 years as a speechwriter for senior executives in Fortune 500 companies, including two CEOs at JCPenney. He has won numerous advertising industry awards.

"A riveting narrative history focusing on the people who created the company, made it great and were involved in its decline." - Cecil Johnson, syndicated columnist

"A gripping, exciting and alarming business thriller where the reader knows or at least suspects the ending, but nevertheless finds the journey fascinating.While the book has the energy and drive of a good summer beach read, it delivers a compelling argument that an executive who reinvents himself after he reaches the top rung may have just manufactured a fool." - Executive Insider

"Celebration of Fools tells a story about the power of committing to a vision that all in retail or any other business should aspire." - George Anderson, Moderator, RetailWire.com

Introductionp. 1
The Founder
America's Famous Old Manp. 7
Kemmererp. 21
Bumpkins in the Big Applep. 30
All Their Managers Are Like Masonsp. 38
The Bailoutp. 49
The Visionary
Socratic Methodp. 63
Their Own Thingp. 76
Batten's Ascentp. 85
The Common Touchp. 92
A Quiet Manp. 103
The Memop. 112
The Transaction Recorderp. 119
Last of the Good Menp. 127
The Betrayer
New Bloodp. 143
Bill Howellp. 156
The Taj MaHowellp. 163
The Designerp. 174
Showtimep. 189
The "Golden Crescent"p. 197
Onward and Upwardp. 208
The Speechp. 219
Where Have All the Values Gone?p. 229
What If I Talk to W.R.?p. 238
The End
Jimmy-O the Farmerp. 247
There's Nothing Therep. 254
Standing in His Underwearp. 267
The Funeral and HCSCp. 278
Acknowledgmentsp. 285
Indexp. 287
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780814471593
ISBN-10: 0814471595
Series: UK Professional Business Management / Business
Audience: General
For Ages: 17+ years old
For Grades: 12+
Format: Hardcover
Language: English
Number Of Pages: 304
Available: 21st January 2019
Publisher: Amacom
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 0.64
Weight (kg): 0.59
Edition Number: 1