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Cambridge Studies in the History of Mass Communication : Selling Hollywood to the World: US and European Struggles for Mastery of the Global Film Industry, 1920-1950 - John Trumpbour

Cambridge Studies in the History of Mass Communication

Selling Hollywood to the World: US and European Struggles for Mastery of the Global Film Industry, 1920-1950

Hardcover Published: 13th May 2002
ISBN: 9780521651561
Number Of Pages: 398

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The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition throughout the world. Determined to defeat such resistance, the Hollywood moguls created a powerful trade organization that worked closely with the US State Department in an effort to expand the American film industry's dominance worldwide. This book offers insight into and analysis of European efforts to overcome the American film industry's preeminence. It focuses particularly on Britain, Hollywood's largest overseas market of the interwar years; France, a nation with an alternative vision of cinema; and Belgium, which was entrusted by the Vatican with coordination of the international movement against depravity in films. In contributing to the understanding of American popular culture at home and abroad, this study demonstrates Hollywood's role in orchestrating the American Century.

'This is an important book on the political economy of Hollywood.' John Sedgwick, University of London '... a well-researched synthesis of Hollywood history that adds useful insight to the vibrant field of transatlantic studies ...' American Studies International '... a rich resource for anyone interested in what has been at stake in the interplay between Hollywood and its rival cinemas ... a well-researched work that enriches our understanding of a complex relationship that continues to impact communities around the world.' Film Quarterly 'Interesting and important ...' Communication Booknotes Quarterly 'Joining the distinguished Cambridge Studies in the History of Mass Communications series, this deserving book takes its place on the shelf with such fine works as Kristin Thompson's Exporting Entertainment. ... Well indexed with a good bibliography and a few stills, this is a book for graduate students, researchers, and faculty.' Choice 'Trumpbour is to be congratulated for never treating complex issues as simple matters of black or white...[his] research is impressive ... and the book has tremendous value for the background it provides on current debates about globalization and Hollywood's continuing domination of the international film scene.' Business History Review

List of illustrations
The United States
The domestic roots of Hollywood's foreign policy: censorship and corporatism in the formation of the MPPDA, 1921-1941
Hollywood and the State department: overseas expansion and America's subversion
The MPAA and the State department: order and autonomy in the postwar world
Great Britain
Grierson, the documentary spirit and the projection of Britain
The Korda road to riches, recovery and ruin
The age of rank
The US-UK film conflict: the fading dream of mastering Hollywood
Two Continental Case Studies: Belgium and France
Belgium and the making of an International Catholic Film Movement
France and resistance to Hollywood: empire, artisans and the state
France and the politics of state intervention
Selected bibliography
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521651561
ISBN-10: 0521651565
Series: Cambridge Studies in the History of Mass Communication
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 398
Published: 13th May 2002
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 23.6 x 16.1  x 3.1
Weight (kg): 0.75