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Cambridge Essential Histories : Mass Appeal: The Formative Age of the Movies, Radio, and TV - Edward D. Berkowitz

Cambridge Essential Histories

Mass Appeal: The Formative Age of the Movies, Radio, and TV

Hardcover Published: 30th September 2010
ISBN: 9780521889087
Number Of Pages: 226

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Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short and accessible vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century.

"With compelling detail and an accessible style, Berkowitz demonstrates how film, radio, and television, from their beginnings to the present, offered all-inclusiveness or, as the title puts it, mass appeal. Highly recommended." -Choice

Sound comes in, vaudeville and silent pictures go out
From Broadway to Hollywood with Groucho, Fred, and Ginger
Radio nights
From the 30s to the 40s with Kate, Bud, and Lou
Bogie, Bob, and the boys at war
The postwar movie scene
Make room for TV
Putting it together: Walt Disney introduces the baby boom to television
The end of an era?
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521889087
ISBN-10: 0521889081
Series: Cambridge Essential Histories
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 226
Published: 30th September 2010
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 24.13 x 16.51  x 1.91
Weight (kg): 0.5