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Buying and Selling Multimedia Services - Gerry Souter

Buying and Selling Multimedia Services

Paperback Published: 1st April 1997
ISBN: 9780240802725
Number Of Pages: 244

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This book is a comprehensive guide to buying and developing multimedia in the most cost-effective manner. Focusing on the human factors in producing multimedia, rather than just the software, Buying and Selling Multimedia Services is aimed at both buyers and sellers of multimedia services and draws on real-world anecdotes]war stories]from project diaries and first-hand experience, to provide examples of the key ideas delineated within the book. These are true stories culled from 25 years of working on both sides of the desk as a purchaser of creative services for a Fortune 500 company and as a producer and seller for one of the largest multimedia production shops in the country.


This book helps the multimedia producer and buyer to recognize flaws in past performances and to anticipate situations in future projects in order to save money and eliminate boardroom confrontations. Accusations, altercations, and recriminations can be avoided and the bottom line enhanced with the production of an effective product targeted to a receptive audience. Souter examines the skills necessary to both the producer and the purchaser of multimedia, allowing each to see the others' problems and viewpoints. Viewing the multimedia project from both sides, as both buyer and seller, Souter highlights the issues which will allow for effective communication between parties, resulting in a better product and a more creative relationship among all involved.
In the second part of the book, Souter provides a comprehensive guide to all the digital formats available, to help the buyer and the developer select the most appropriate for a given project.
- Comprehensive guide to buying and developing effective multimedia for the least amount of money
- Examples based on true anecdotes (]war stories]) from project diaries and first-hand experience
- Focuses on the human factor in producing multimedia, rather than just the software.

Acknowledgments
Introduction
What is Multimedia?
Pre-Launch Thoughts
Organizing for Product Launch
And, Finally, For the Jargon-Challenged
Pitfalls of RFP Production Requirements
Final Review
Who Will Receive Your RFP
Ground Rules for Submitting a Request for Proposal
Meeting the Developer-Vendors
Examples of Proposal Project Description
More on the Proposal Style and Implications
Evaluation of Proposals
Project Clutter
Managing a Multimedia Project
A Guide to Digital Media
Digital Media Delivery Systems a Proliferation
What to Expect and Why We Did It That Way
Transportable Media: In the Beginning The Floppy and Why It Still Lives
Hard Drive Speed Champ and Getting Bigger Every Year
Laserdisc The Format That Refuses to Die
CD-Rom The Ubiquitous Media For All Permutations
CD-i Interactivity in a Box
CRV A Sony Recordable Solution for a Rushed Schedule
CD-R (Recordable) Golden Solution for a Short Stack
Photo-CD Digital Pix from Your Camera Store
DVD The Five Inch Digital Video Di$c
Chips Ahoy The Erasable/Programmable Read-Only Memory
Transportable Media on the Cusp A Digital Catch-All: Magneto-Optical Disk
Floptical Disk
PCMCIA Personal Computer Memory Card International Association or the  PC Card;  CD-E (Erase) Use Again and Again, But When?
Cartridge Drives
Wired Media: The Internet What's There, What's Not There and Why Not
Direct Internet Use Standing There With a Handful of Web
Managing the Web Spinning Process
Movin' On Crossing Between CD-ROM and the Internet
The Cable Modem Blow It Out Your Bag Pipe
Its a Wrap
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780240802725
ISBN-10: 0240802721
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 244
Published: 1st April 1997
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 26.04 x 18.42  x 1.91
Weight (kg): 0.49
Edition Number: 1