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Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World - Steven Kemper

Buying and Believing

Sri Lankan Advertising and Consumers in a Transnational World

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Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global.
Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, "Buying and Becoming" breaks new ground in studies of culture and globalization.

Advertising as a Global Business
Facing the Nation
Local Ways of Being Foreign
The Sri Lankan Advertising Business
In the Local Idiom
Banking and Belonging
No. 37, Sapugaswatte Road
The Home and the World
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780226430409
ISBN-10: 0226430405
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 248
Published: 1st May 2001
Country of Publication: US
Dimensions (cm): 23.5 x 15.9  x 1.91
Weight (kg): 0.55