... about transforming people's good intentions into action? "Fostering Sustainable Behavior" explains how ... community-based social marketing has emerged as an effective tool for encouraging positive social change. This ...
... the application of commercial marketing practices to change behavior for the betterment of society ... in social marketing, or anyone working with nonprofits to change individual behavior and better society. ...
... and modification of human behavior is necessary for progress.Dichter's survey and analysis ... Encyclopaedias
Psychoanalytical Theory & Freudian Psychology
... practical focus on real-world applications for today's global business environment. The ... , social media, childhood obesity, mobile marketing, sharing, technology, and charitable behavior to consumer behavior. ...
... comprehensive investigation into consumer behavior." -- Journal of Marketing Research..". broad scope ... Anthropology
Social & Cultural Anthropology, Ethnography
... book is essential reading for all social marketing, marketing ethics, and marketing and society courses. ... the heart of progressive social change, and that good social marketers should be rebels ...
... consumption;a marketing scholar demonstrates the relevance of organizational behavior theory to ... Culture
Sociology & Anthropology
Occupational & Industrial Psychology ...
... of marketing theory specific to Asia. Cultural differences strongly influence consumer behavior. ... Studies
Small Businesses & Self-Employed ...