Business Strategy and National Culture : U. S. and Asia Pacific Microcomputer Multinationals in Europe

By: Denise Tsang

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Contents: Preface 1. The Strategy of Microcomputing 2. US and Asia Pacific Multinationals and European Microcomputers 3. Microcomputer Strategic Paradigm 4. Strategy and Values 5. Nations and Values 6. A Theory of Cultural Selectivity 7. US and Asia Pacific Multinationals Backward Linkage Strategy 8. Creativity in Software 9. Continuous Improvement and Manufacturing Process 10. People and Culture 11. Conclusion References Appendix Index.

Industry Reviews

'The backward linkage strategies of major multinationals differ significantly between firms within the same industry. In this provocative book, Denise Tsang explains these differences in strategy in terms of the culture of the parent company and the age of the firm. Her case study of the European microcomputer industry encompasses major multinationals from the US, Japan, Taiwan and Korea, and includes both long-established firms and recent start-ups. It contains a wealth of fascinating detail which she elegantly synthesises to support her thesis.' -- Mark Casson, University of Reading, UK
'This book is a major contribution to our understanding of international business strategy. It adopts a unique culturist view that has been long neglected by mainstream strategy theorists.' -- Geoffrey G. Jones, Harvard Business School, US

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You Can Find This Book In

Non-Fiction Business & Management International Business Industry & Industrial Studies Manufacturing Industries Hi-Tech Manufacturing Industries Business Strategy Society & Culture Cultural Studies Ownership & Organisation of Enterprises Multinationals Economics

Management & Management Techniques

List of Figures	p. viii
List of Tables	p. ix
Preface	p. xi
The Strategy of Microcomputing	p. 1
US and Asia Pacific Multinationals and European Microcomputers	p. 22
Microcomputer Strategic Paradigm	p. 51
Strategy and Values	p. 69
Nations and Values	p. 87
A Theory of Cultural Selectivity	p. 110
US and Asia Pacific Multinationals Backward Linkage Strategy	p. 130
Creativity in Software	p. 149
Continuous Improvement and Manufacturing Process	p. 172
People and Culture	p. 198
Conclusion	p. 216
References	p. 223
Appendices	p. 240
Index	p. 245
Table of Contents provided by Syndetics. All Rights Reserved.

Business Strategy and National Culture : U. S. and Asia Pacific Microcomputer Multinationals in Europe

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