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Business Relationships with East Asia : The European Experience - Jim Slater

Business Relationships with East Asia

The European Experience

By: Jim Slater (Editor), Roger Strange (Editor)

Hardcover Published: 23rd June 1997
ISBN: 9780415137058
Number Of Pages: 261

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This collection of articles analyses the business environment in East Asia with reference to trade and FDI flows within the region and between East Asia and Europe. Focusing on the two-way flow of management ideas, investment and technology, this study highlights the way in which both sides can benefit. Neither Europe or East Asia behave as homogenous entities, but within each, important cultural and economic differences affect the success and failure of business ventures.

Industry Reviews

"The book is highly practical in its contents and coverage and is full of tables, charts, and empirical data. The articles would benefit those researchers and students who are interested in East Asia and Europe. "Journal of Asian Business Volume 16, November 2000."

Introductionp. 1
Europe and the Orient Express-the Impact of East Asian Trade on European Economiesp. 12
Bibliographyp. 37
Korean Investment in Europe: Motives and Choicesp. 38
The Application of International Strategic Alliances to Enhance Competitive Advantage: the Experience of Leading Taiwanese Firmsp. 49
Italian Firms in Asean Countries: Direct Investment and Non-Equity Linkages Between Asian and Italian Firmsp. 65
Is Europe Missing the Asia Boat?p. 73
Globalization of European Enterprises: the Case of East Asiap. 85
Bibliographyp. 91
Opportunities for Trade and Investment in South Koreap. 92
Levels of Culture and Hong Kong Organizationsp. 110
Japanese Product Transplants in Asia and Consumer Choicep. 126
The Internationalization Process and Control Style of Mncs: the Case of Korean Electronics Companiesp. 136
The Recent Changes in Prc's Economic Development Strategy and Their Impact on Foreign Direct Investment in Chinap. 151
The Economic Restructuring of the State-Owned Enterprises in China and the Implications for European Investmentp. 171
Bibliographyp. 194
Fdi Policy and Inward Direct Investment in Chinap. 199
Bibliographyp. 217
Financial Centres in the Asia Pacific Region: the Prospects for Taipeip. 218
The European Union and East Asia: Prospects for Future Economic Co-Operationp. 235
Bibliographyp. 251
Indexp. 252
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415137058
ISBN-10: 0415137055
Series: Routledge Advances in Asia-Pacific Business : Book 4
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 261
Published: 23rd June 1997
Country of Publication: GB
Dimensions (cm): 23.88 x 16.2  x 1.96
Weight (kg): 0.5
Edition Number: 1