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Business of Digital Television - Chris Forrester

Business of Digital Television


Published: 31st August 2000
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Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.

Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future

Gain from the research of a key industry consultant, a complete factual understanding of the digital television industry worldwide in one readable source
See the facts in context, from the key drivers for change through to future applications
Get up to speed quickly on emerging technologies and complex markets

"Written in an accessible style this book is well documented, its statistics are comprehensive and up to date. The essential facts, data and commentary are all brought together in one single source likely to interest a large and diverse audience." Bohdan Jung, Warsaw School of Economics, Poland The International Journal on Media Managment, Vol. 3, No.1, Spring 2001

Acknowledgementsp. vii
Introductionp. ix
The TV pioneersp. xi
From dumb box to television that's alivep. 1
The analogue television business todayp. 15
The adoption of digitalp. 50
Cable, satellite or digital television?p. 71
Where is digital today?p. 106
Is new content still king?p. 143
Selling digital televisionp. 175
The economy of nichesp. 211
Web-casting to the TV, or TV on the PC?p. 229
The future: brave new world or just more of the same?p. 240
Referencesp. 261
Indexp. 263
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780240516066
ISBN-10: 0240516060
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 288
Published: 31st August 2000
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 21.4 x 14.2  x 2.0
Weight (kg): 0.42
Edition Number: 1