+612 9045 4394
Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers : 1st Edition - Alexander Osterwalder

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers : 1st Edition

Paperback Published: 6th July 2010
ISBN: 9780470876411
Number Of Pages: 288

Other Formats

Share This Book:


RRP $54.95
Ships in 7 to 10 business days

"Business Model Generation" is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need "Business Model Generation."

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

"Business Model Generation" features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation "

Industry Reviews

'...an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (Anglohigher.com, May 2011). '... this handbook is likely to prove an excellent help for evaluating business models'. (Anatello.com, July 2011).

Awesome Book For Entreprenuers


Great book, well written, very good concepts and awesome price over the benefits given



Not what I thought


Not really what you're looking for if you're after a book to help construct a business model, it's more so an illustration of well known models



Brilliant Clarity


My only regret is that I did not find this book several years ago. I am developing my second financial services business and the difficulty has been taking a complex matter and getting it to a concise business model. This book made that possible.



Business Model Generation

3.7 3


1 Canvas

14 Definition of a Business Model

16 The 9 Building Blocks

44 The Business Model Canvas

2 Patterns

56 Unbundling Business Models

66 The Long Tail

76 Multi-Sided Platforms

88 FREE as a Business Model

108 Open Business Models

3 Design

126 Customer Insights

134 Ideation

146 Visual Thinking

160 Prototyping

170 Storytelling

180 Scenarios

4 Strategy

200 Business Model Environment

212 Evaluating Business Models

226 Business Model Perspective on Blue Ocean Strategy

232 Managing Multiple Business Models

5 Process

244 Business Model Design Process


262 Outlook


274 Where did this book come from?

276 References

ISBN: 9780470876411
ISBN-10: 0470876417
Series: Wiley Desktop Editions Ser.
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 288
Published: 6th July 2010
Publisher: John Wiley and Sons Ltd
Country of Publication: GB
Dimensions (cm): 18.8 x 24.1  x 2.7
Weight (kg): 0.702
Edition Number: 1