Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
"The work's strength is its lengthy bibliography, which offers librarians a good starting point for introducing students to some classic works in specialties in the field." -Choice ...".it's excellent for a title of this size. Ultimately, this book is suitable for any library that carries the "Key Concepts: series." -"Library Journal, December 2001
|Key Concepts||p. 1|
|Table of Contents provided by Syndetics. All Rights Reserved.|
Series: Key Concepts
Number Of Pages: 264
Published: 4th October 2001
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 21.59 x 13.97 x 1.91
Weight (kg): 0.43
Edition Number: 1