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Business : The Key Concepts - Mark Vernon


The Key Concepts

Hardcover Published: 4th October 2001
ISBN: 9780415253239
Number Of Pages: 264

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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Industry Reviews

"The work's strength is its lengthy bibliography, which offers librarians a good starting point for introducing students to some classic works in specialties in the field." -Choice ...".it's excellent for a title of this size. Ultimately, this book is suitable for any library that carries the "Key Concepts: series." -"Library Journal, December 2001

Prefacep. vi
Acknowledgementsp. viii
Key Conceptsp. 1
Bibliographyp. 219
Indexp. 246
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780415253239
ISBN-10: 0415253233
Series: Key Concepts
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 264
Published: 4th October 2001
Country of Publication: GB
Dimensions (cm): 21.59 x 13.97  x 1.91
Weight (kg): 0.49
Edition Number: 1