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Business Intelligence : A Managerial Approach, Global Edition - Sharda, Ramesh

Business Intelligence

A Managerial Approach, Global Edition

Paperback Published: 13th October 2017
ISBN: 9781292220543
Number Of Pages: 416

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For courses on Business Intelligence or Decision Support Systems.

A managerial approach to understanding business intelligence systems.

To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

  • Chapter 1  An Overview of Business Intelligence, Analytics, and Data Science  
  • Chapter 2  Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization 
  • Chapter 3  Descriptive Analytics II: Business Intelligence and Data Warehousing  
  • Chapter 4  Predictive Analytics I: Data Mining Process, Methods, and Algorithms   
  • Chapter 5  Predictive Analytics II: Tet, Web, and Social Media
  • Chapter 6  Prescriptive Analytics: Optimization and Simulation
  • Chapter 7  Big Data Concepts and Tools   
  • Chapter 8  Future Trends, Privacy and Managerial Considerations in Analytics

ISBN: 9781292220543
ISBN-10: 1292220546
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 416
Published: 13th October 2017
Publisher: Pearson Education Limited
Country of Publication: GB
Dimensions (cm): 25.6 x 20.4  x 1.7
Weight (kg): 0.88
Edition Number: 4

Earn 152 Qantas Points
on this Book