When you think of oil, you immediately thing of Rockefeller. When you think of the telephone, you immediately think of Bell. When you think of the automobile, you immediately think of Ford. When you think of electricity, you immediately think of Edison. When business men think of business statistics, they immediately think of Roger W. Babson. -from the Preface, by B. C. Forbes Master statistician Roger W. Babson here reveals all the secrets of the business arena, and they all come down to numbers: how to collect them, how to interpret them, and how to deploy them for victory. In this edition of his 1923 book, Babson explains how to use comparative and fundamental statistics to decipher economic trends, forecast business conditions, analyze supply and demand, conduct business hiring and purchasing, manage production and marketing, achieve financial independence, and much more. A classic of early business self-help literature, this fascinating book highlights how much-and how little-the rules of the industrial sphere have changed from the early 20th century until today. Also available from Cosimo Classics: Babson's Instincts and Emotions: Should They Be Suppressed or Harnessed? American entrepreneur, statistician, and author ROGER WARD BABSON (1875-1967) founded Massachusetts' Babson College, in 1919, and the state's Gravity Research Foundation in 1948. A prolific writer who explored a wide variety of topics; his books include Fundamentals of Prosperity, The Future of the Churches, Religion and Business, and Gravity: Our Enemy No. 1.