<i><b>Business Ethical Mistakes and Successes</b></i> is a new book in the popular and successful series from Robert Hartley.  Like <i>Marketing Mistakes</i> and <i>Management Mistakes</i>, this new text provides short, lively cases to help students learn from the failures of the past and learn to be better corporate citizens through discussion and analysis of these lessons.  The cases bring to life the major players in each of these ethical dilemmas to help students understand what problems, temptations, and decisions these executives faced.   Hartley uses a combination of historical and recent cases to set the stage and give context to our current environment of sensationalized stories of poor judgment and greed played out in the news.  Through this examination of the failures of the past, Hartley helps students get absorbed in the situation and learn from the experiences of others.
About the Author.
Chapter 1. Introduction and Perspective.
PART I: CONTEMPORARY VIOLATIONS OF THE PUBLIC TRUST.
Chapter 2. MetLife: Deceptive Sales Tactics.
Chapter 3. Ford Explorers with Firestone Tires-A Killer Scenario.
Chapter 4. ADM: Price Fixing, Political Cronyism, and a Whistleblower.
Chapter 5. Al Dunlap Savages Sunbeam and Scott Paper.
Chapter 6. United Way: A CEO Batters a Giant Nonprofit.
Chapter 7. Tobacco: Long Callousness to Public Health.
Chapter 8. The Savings and Loan Disaster: Managements Repudiating Their Responsibility.
Chapter 9. WorldCom/MCI: Massive Accounting Fraud.
PART II: CLASSIC ETHICAL VIOLATIONS.
Chapter 10. General Motors' Corvair vs. Ralph Nader: Triggering the Age of Consumerism.
Chapter 11. Union Carbide: Assaulting the Ohio Valley.
Chapter 12. Union Carbide's Bhopal Catastrophe.
Chapter 13. Nestle's Infant Formula: Pushing An Unsafe Product in Third World Countries.
Chapter 14. The Dalkon Shield: Ignoring User Safety.
Chapter 15. Exxon's Alaskan Oil Spill-Environmental Destruction on a Giant Scale.
Chapter 16. ITT: Heavy-Handed Interference in a Foreign Government.
Chapter 17. Lockheed: Overseas Bribery Gone Rampant.
Chapter 18. General Dynamics: Fleecing U.S. Taxpayers.
PART III: QUESTIONABLE ETHICAL CONDUCT.
Chapter 19. Wal-Mart:A Big Bully?
Chapter 20. Nike-Using Cheap Overseas Labor Ethical?
Chapter 21. DaimlerChrsyler: Flagrant Misrepresentation of a Merger.
PART IV: PARAGONS OF GOOD ETHICS PRACTICES.
Chapter 22. Johnson and Johnson's Tylenol Scare-The Classic Example of Responsible Crisis Management.
Chapter 23. Herman Miller: Role Model in Employee and Environmental Relations.
Chapter 24. Conclusions: Lessons from the Past.
Audience: Tertiary; University or College
Number Of Pages: 368
Published: 4th October 2004
Publisher: John Wiley & Sons Inc
Country of Publication: US
Dimensions (cm): 23.0 x 15.2 x 1.91
Weight (kg): 0.49
Edition Number: 1