Any company violating the public trust today puts itself at a disadvantage. Competitors who are more eager to please their clients will gain the upper hand by developing trusting relationships. Readers are exposed to ethical problems, striking examples of unethical conduct, and a variety of moral dilemmas and temptations businesses encounter every day. The aim of this book is to teach from the mistakes of the well-known cases described and to show how to avoid, and how to respond best, should the worse scenario occur.
Partial table of contents:
CLASSIC ETHICAL VIOLATIONS.
Union Carbide: Assault on the Ohio Valley.
STP: Oh, Such Product Claims.
ITT: Heavy-Handed Interference in a Foreign Government.
The Dalkon Shield: Spurning User Safety.
CONTEMPORARY ETHICAL CONTROVERSIES.
Union Carbide's Bhopal Catastrophe.
Beech-Nut: Adulterated Apple Juice--for Babies.
The Savings & Loan Disaster: Repudiating Management's Trusteeship Responsibility.
Raiders: Raping American Corporations.
PowerMaster Beer: Targeting the Ghetto.
Recent Cigarette Controversies.
Johnson & Johnson: Tylenol, a Shining Example of Responsible Business Conduct--And Yet...?
Conclusions: What Can Be Learned?.
Tertiary; University or College
Number Of Pages: 336
Published: 27th January 1993
Country of Publication: US
Dimensions (cm): 23.85 x 16.15
Weight (kg): 0.44
Edition Number: 1