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Business Development in Licensed Retailing : Hospitality, Leisure, and Tourism - Guy Lincoln

Business Development in Licensed Retailing

Hospitality, Leisure, and Tourism

Paperback Published: 31st July 2002
ISBN: 9780750653343
Number Of Pages: 346

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'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner.
This book:
-Forms the basis of a complete course for a unit manager's development.
-Provides an overview of the range of skills needed for effective unit management.
-Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others.
Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit.
Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.
A practical guide to managing units in licensed retail
Case studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates', amongst others, put the theory into practice

Industry Reviews

"It is my opinion that Business Development in Licensed Retailing will be a valuable reference for any management development programme. The book has been written and organised in a manner that explains all of the underlying management principles involved in a busy and successful licensed operation. At the same time it gives a wide range of practical examples and guidance on how to achieve success."
Tim Martin, Chairman, JD Wetherspoon

Licensed retail management
Staff recruitment and selection
Working with people
Team leadership and motivation
Staff retention and turnover
Employee development and training
Managing customer service
Managing food production and delivery
Finance - accounting
Finance - planning and budgeting
Labour cost management
Marketing - understanding your business
Marketing - planning promotional activity
Preparing a business plan
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780750653343
ISBN-10: 0750653345
Series: Hospitality, Leisure, and Tourism
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 346
Published: 31st July 2002
Country of Publication: GB
Dimensions (cm): 24.18 x 19.0  x 2.06
Weight (kg): 0.65
Edition Number: 1

Earn 290 Qantas Points
on this Book