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Business Awareness for Optometrist : A Primer - Nizar Hirji

Business Awareness for Optometrist

A Primer

Paperback

Published: 1st April 1999
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This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensable practical handbook for student and practitioner optometrists and dispensing opticians.

"Congratulations to Butterworth Heinemann for a great production job. The size, design, typeface etc are such that the book has the right feel for what it is a light and easy introductory primer. The cover is great certain to catch attention. I am sure it will do very well for you ." Professor Nathan Efron, UMIST, UK.

Introduction
The retail business environment
The optical industry and its structure
Business aspects of an optometric enterprise
References
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780750639613
ISBN-10: 075063961X
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 114
Published: 1st April 1999
Publisher: Elsevier Health Sciences
Country of Publication: GB
Dimensions (cm): 24.2 x 18.4  x 1.0
Weight (kg): 0.28