This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensable practical handbook for student and practitioner optometrists and dispensing opticians.
"Congratulations to Butterworth Heinemann for a great production job. The size, design, typeface etc are such that the book has the right feel for what it is a light and easy introductory primer. The cover is great certain to catch attention. I am sure it will do very well for you ." Professor Nathan Efron, UMIST, UK.
|The retail business environment|
|The optical industry and its structure|
|Business aspects of an optometric enterprise|
|Table of Contents provided by Publisher. All Rights Reserved.|
Number Of Pages: 114
Published: 1st April 1999
Publisher: Elsevier Health Sciences
Country of Publication: GB
Dimensions (cm): 24.2 x 18.4 x 1.0
Weight (kg): 0.28