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Business Applications and Computational Intelligence - Kevin E. Voges

Business Applications and Computational Intelligence

By: Kevin E. Voges (Editor), Nigel Pope (Editor)

Hardcover Published: 31st December 2006
ISBN: 9781591407027
Number Of Pages: 300

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Computational intelligence has a long history of applications to business - expert systems have been used for decision support in management, neural networks and fuzzy logic have been used in process control, a variety of techniques have been used in forecasting and data mining has become a core component of customer relationship management in marketing. While there is literature on this field, it is spread over many disciplines and in many different publications, making it difficult to find the pertinent information in one source. ""Business Applications and Computational Intelligence"" addresses the need for a compact overview of the diversity of applications in a number of business disciplines, and consists of chapters written by leading international researchers. Chapters cover most fields of business, including: marketing, data mining, e-commerce, production and operations, finance, decision-making, and general management. ""Business Applications and Computational Intelligence"" provides a comprehensive review of research into computational intelligence applications in business, creating a powerful guide for both newcomers and experienced researchers.

Prefacep. vii
Computational Intelligence Applications in Business: A Cross-Section of the Fieldp. 1
Making Decisions with Data: Using Computational Intelligence within a Business Environmentp. 19
Computational Intelligence as a Platform for a Data Collection Methodology in Management Sciencep. 38
Marketing Applications
Heuristic Genetic Algorithm for Product Portfolio Planningp. 55
Modeling Brand Choice Using Boosted and Stacked Neural Networksp. 71
Applying Information Gathering Techniques in Business-to-Consumer and Web Scenariosp. 91
Web-Mining System for Mobile-Phone Marketingp. 113
Production and Operations Applications
Artificial Intelligence in Electricity Market Operations and Managementp. 131
Reinforcement Learning-Based Intelligent Agents for Improved Productivity in Container Vessel Berthing Applicationsp. 155
Optimization Using Horizon-Scan Technique: A Practical Case of Solving an Industrial Problemp. 185
Data Mining Applications
Visual Data Mining for Discovering Association Rulesp. 209
Analytical Customer Requirement Analysis Based on Data Miningp. 227
Visual Grouping of Association Rules by Clustering Conditional Probabilities for Categorical Datap. 248
Support Vector Machines for Business Applicationsp. 267
Algorithms for Data Miningp. 291
Management Applications
A Tool for Assisting Group Decision-Making for Consensus Outcomes in Organizationsp. 316
Analyzing Strategic Stance in Public Services Management: An Exposition of NCaRBS in a Study of Long-Term Care Systemsp. 344
The Analytic Network Process-Dependence and Feedback in Decision-Making: Theory and Validation Examplesp. 360
Financial Applications
Financial Classification Using an Artificial Immune Systemp. 388
Development of Machine Learning Software for High Frequency Trading in Financial Marketsp. 406
Online Methods for Portfolio Selectionp. 431
Ankle Bones, Rogues, and Sexual Freedom for Women: Computational Intelligence in Historial Contextp. 461
About the Authorsp. 469
Indexp. 478
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781591407027
ISBN-10: 1591407028
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 300
Published: 31st December 2006
Publisher: IGI Global
Country of Publication: US
Dimensions (cm): 25.4 x 17.8  x 2.6
Weight (kg): 0.98