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Building Structures and Skills for Fundraising : Fundraising Close to Home - Elizabeth Westman Wilson

Building Structures and Skills for Fundraising

Fundraising Close to Home

Paperback Published: 1st July 2001
ISBN: 9781853395345
Number Of Pages: 208

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Successful fundraising provides more than financing. In asking for money, you tell people about the needs of your community and how your organization is meeting those needs. That can result in new donations, new volunteers and new friends for your organization. Raising at least a portion of the budget from local donors can also increase financial independence. This series of books gives practical guidance on getting started: it shows how good fundraisers think and what questions they ask, with many examples from organizations in developing countries. It can help organizations anywhere give their activities a boost.
Part one of Book 2 describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you.

Studying the ground before the campaignp. 1
Setting up the campaign headquartersp. 18
What are other organizations doing?p. 25
The role of the leaderp. 28
The role of the boardp. 34
Reinforcing the boardp. 51
Fighting fear of fundraisingp. 59
The role of volunteersp. 71
Planning an effective communications program: Introductionp. 77
Competing for attentionp. 79
Planning to communicatep. 81
Seventeen paths to effective communicationp. 91
Personal contact: making the most of the spoken wordp. 97
Using imagesp. 110
Combining voice and image: effective audiovisual presentationsp. 116
Making the most of pointp. 124
The printed materials of businessp. 134
Powerful postersp. 138
The basic of brochuresp. 141
Producing effective newslettersp. 146
Annual reports that people want to readp. 153
Obtaining good media coveragep. 156
Planning and organizing public relations eventsp. 166
Making the Internet work for youp. 171
Suggested reading and Web sitesp. 183
List of Topicsp. 190
Acknowledgementsp. 200
About the authorp. 202
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781853395345
ISBN-10: 185339534X
Series: Fundraising Close to Home : Book 2
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 208
Published: 1st July 2001
Publisher: ITDG Publishing
Country of Publication: GB
Dimensions (cm): 23.5 x 16.51  x 1.27
Weight (kg): 0.41