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Building Social Business : The New Kind of Capitalism That Serves Humanity's Most Pressing Needs - Muhammad Yunus

Building Social Business

The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Author: Muhammad Yunus
Read by: Ray Porter

MP3 CD Published: 1st May 2010

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Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary concept that promises to redeem the failed promise of free enterprise: social business. Designed to fill the gap between profit-making and human needs, social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating self-supporting enterprises that create jobs and generate economic growth even as they make the world a better place. Partnering with some of the world's greatest corporations, Yunus and his Grameen Bank have already launched several social businesses that are addressing challenges like malnutrition, lack of potable water, and endemic illness in Yunus' homeland of Bangladesh, while other organizations around the world are developing their own experiments in social business. In this book, Yunus traces the development of the social business idea and explains its lessons for entrepreneurs, social activists, and policy makers, and offers practical guidance for those who want to create social businesses of their own.

ISBN: 9781441735331
ISBN-10: 144173533X
Audience: General
Format: MP3 CD
Language: English
Published: 1st May 2010
Publisher: Blackstone Audiobooks
Country of Publication: US
Dimensions (cm): 18.8 x 13.5  x 1.5
Weight (kg): 0.11

Earn 91 Qantas Points
on this Audio Book