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Building Reputational Capital : Strategies for Integrity and Fair Play That Improve the Bottom Line :  Strategies for Integrity and Fair Play That Improve the Bottom Line - Kevin T. Jackson

Building Reputational Capital : Strategies for Integrity and Fair Play That Improve the Bottom Line

Strategies for Integrity and Fair Play That Improve the Bottom Line

Hardcover Published: January 2004
ISBN: 9780195161380
Number Of Pages: 240

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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success.
Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques to e-commerce tips--that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways to build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy.
Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.

Industry Reviews

"Bad reputation? Author Kevin Jackson argues that taking the ethical high road is the only way for firms to reach lasting success. In Building Reputational Capital, Jackson offers a practical guide for executives, managers, entrepreneurs, lawyers and consultants."--Investor's Business Daily "This is a comprehensive, down-to-earth guide to creating and sustaining your good reputation as a fair and ethical company. Jackson, an ethics consultant and an associate professor at Fordham University, devotes the first half to gauging the effects of credibility and the second to making credibility happen. As he reminds readers, a good reputation is important for attracting principled employees and keeping the company in good standing, but its also necessary for competitive advantage. The advice is common sense: Among the many tips, he distinguishes between corporate conduct that magnifies reputation (following the spirit of the law) and conduct that merely maintains reputation (following the letter of the law). Overall, its good to see an important subject handled so skillfully in a readable, non-preachy format."--Harvard Business School, Working Knowledge website "Bad reputation? Author Kevin Jackson argues that taking the ethical high road is the only way for firms to reach lasting success. In Building Reputational Capital, Jackson offers a practical guide for executives, managers, entrepreneurs, lawyers and consultants."--Investor's Business Daily "This is a comprehensive, down-to-earth guide to creating and sustaining your good reputation as a fair and ethical company. Jackson, an ethics consultant and an associate professor at Fordham University, devotes the first half to gauging the effects of credibility and the second to making credibility happen. As he reminds readers, a good reputation is important for attracting principled employees and keeping the company in good standing, but its also necessary for competitive advantage. The advice is common sense: Among the many tips, he distinguishes between corporate conduct that magnifies reputation (following the spirit of the law) and conduct that merely maintains reputation (following the letter of the law). Overall, its good to see an important subject handled so skillfully in a readable, non-preachy format."--Harvard Business School, Working Knowledge website

Acknowledgmentsp. ix
Introduction: The Economics of Character and Credibilityp. 1
What Is Reputational Capital?p. 17
Switching to a New Paradigmp. 19
Getting a Handle on Reputational Capitalp. 41
A Fresh Economic Concept with Strategic Significancep. 48
How to Gauge Reputational Capitalp. 63
Integrity and Fair Play: Wellsprings of Reputationp. 77
Tallying Up Reputational Effectsp. 85
Becoming a Zeta Firm: A Company of Characterp. 90
How to Build and Sustain Reputational Capitalp. 101
Generating Reputational Capitalp. 103
Forging Reputation from Insidep. 113
Outside-In Strategiesp. 135
Harnessing Your Firm's Reputational Strengthsp. 146
Strategies for Building Reputations across Culturesp. 153
Reputation Rescuep. 178
Conclusionp. 195
Notesp. 199
Bibliographyp. 211
Indexp. 219
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780195161380
ISBN-10: 0195161386
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 240
Published: January 2004
Publisher: Oxford University Press Inc
Country of Publication: US
Dimensions (cm): 24.3 x 16.3  x 2.2
Weight (kg): 0.55

Earn 128 Qantas Points
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