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Building a Successful Home Staging Business : Proven Strategies from the Creator of Home Staging - Barb Schwarz

Building a Successful Home Staging Business

Proven Strategies from the Creator of Home Staging

Hardcover Published: 1st May 2007
ISBN: 9780470119358
Number Of Pages: 256

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Let Barb Schwarz----the creator of the Home Staging concept----show you what it takes to make it in the Home Staging industry.<br> <br> In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential.<br> <br> If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:<br> * <br> <br> How to write a business plan, market your company, and make the most of your resources<br> * <br> <br> How to work through the consulting, bidding, and Staging processes<br> * <br> <br> How to establish solid relationships with real estate agents and brokers<br> * <br> <br> How to obtain your Accredited Staging Professional (ASP) designation<br> <br> <br> Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.

Acknowledgments ix

Introduction 1

CHAPTER 1 From the Beginning 7

CHAPTER 2 Starting Your Home Staging Business 21

CHAPTER 3 Your Business Plan 35

CHAPTER 4 Cover Yourself! 45

CHAPTER 5 Services Provided by Home Stagers 61

CHAPTER 6 Bids, Fees, and Consultations 75

CHAPTER 7 Marketing Your Home Staging Business 95

CHAPTER 8 How to Work with Real Estate Professionals 117

CHAPTER 9 Lights, Camera, Action! Actual Staging 129

CHAPTER 10 The Future of Home Staging 155

Appendix A Sample Documents 171

Appendix B Increasing Real Estate Agent Earnings through Staging 201

Appendix C Showing Instructions for Homeowners 205

Appendix D Staging Criteria 207

Appendix E Moving Checklist 215

Appendix F Regional Chapters for the International Association of Home Staging Professionals 219

Index 231

ISBN: 9780470119358
ISBN-10: 0470119357
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 1st May 2007
Publisher: John Wiley and Sons Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 16.0  x 2.0
Weight (kg): 0.53
Edition Number: 1