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Broadcast News Producing - Brad Schultz

Broadcast News Producing

Paperback

Published: 1st August 2004
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<FONT SIZE="2"></FONT><P><FONT SIZE="2"><STRONG>Broadcast News Producing</STRONG> is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, <STRONG>Broadcast News Producing </STRONG>goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet.<BR><STRONG><BR>Broadcast News Producing </STRONG>is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.</FONT></P><FONT SIZE="2"></FONT>

"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry."

-- Dr. Joe Foote

"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast."

-- Beth E. Barnes

What is a Producer?
Newsroom Structure
What Else Does a Producer Do?
The Producer's Role in the Newsroom
Thinking More About It
Producing Today's News
The Evolution of News Producing
Network News
Implications for Local Producers
Thinking More About It
The Producing Process
Story Ideas and Value
Rundowns
Skeleton Rundowns
Blocks and Stacking
Finishing Strong
Scripting
In the Control Room
Thinking More About It
Writing
Overview
Summary
Thinking More About It
Producing for Television
Alternative News Formats
Alternative News Strategies
Breaking News
Summary
Thinking More About It
Weather and Sports
Weather
Sports
Thinking More About It
Producing for Radio and the Internet
Radio
The Internet
Thinking More About It
Surviving the Newsroom
Theories X, Y and Z
Newsroom Relationships
Personal Relationships
Thinking More About It
Issues in Producing
Quality vs. Ratings
Live Reporting
News Cutbacks
Market Size
Ethics
Consultants
Thinking More About It
The Job Market
Finding a Producing Job
The Job Search Process
Summary
Thinking More About It
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781412906715
ISBN-10: 1412906717
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 232
Published: 1st August 2004
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 25.4 x 17.7  x 1.52
Weight (kg): 0.43