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Brilliant Business Writing 2e : How to inspire, engage and persuade through words - Neil Taylor

Brilliant Business Writing 2e

How to inspire, engage and persuade through words

By: Neil Taylor (Contribution by)


Published: 25th January 2011
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Business writing has changed

E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.

Brilliant outcomes

  • Produce business writing people actually want to read.
  • Persuade and inspire people, sell more, or get that job.
  • Get a distinctive, powerful and engaging writing voice


About the author

Publisher's acknowledgements

Author's acknowledgements

Part 1 The beginning

   1   Introduction

   2   Clunk, click, every trip

Part 2 Structure

   3   The order of events

   4   I've been waiting for a sign

   5   Keeping it together

   6   Death by PowerPoint: an antidote

Part 3 Style

   7   Doing what comes naturally

   8   Word perfect

   9   One thing leads to another

   10  What not to write

   11  Mythbusting

   12  Sound advice

Part 4 Magic

   13  A spoonful of sugar

   14  Painting pictures

   15  More sound advice

   16  Screenwriting

   17  And finally ...

Part 5 The end

   18  It ain't over till it's over

   19  The end is nigh

Neil Taylor

Neil Taylor is an expert on brands, and how they use language. He's creative director of The Writer (www.thewriter.co.uk), and has been described as "the David Beckham of naming" (when that was still good). He's helped clients name everything from supermarkets to TV technology to toilet roll. He was previously a senior naming consultant at global brand consultancy Interbrand.

Most days, he spends his time training people to become better writers at work (when he's not writing the menus for Greek restaurant chains). He works with people like the BBC, Unilever, PricewaterhouseCoopers, Sotheby's and 3.

He's also written Search Me: The surprising success of Google, co-edited From Here to Here: Stories inspired by London's Circle Line, and is a contributor to Common Ground: Around Britain in 30 writers and 26 Letters: Illuminating the alphabet, also published by Cyan. And he's on the board of business writers' group 26.

Visit Neil Taylor's Booktopia Author Page

ISBN: 9780273744580
ISBN-10: 0273744585
Series: Brilliant Business
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 248
Published: 25th January 2011
Publisher: Pearson Education Limited
Country of Publication: GB
Dimensions (cm): 21.6 x 13.7  x 1.6
Weight (kg): 0.36
Edition Number: 2
Edition Type: Revised