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Breakout Strategy : Meeting the Challenge of Double-Digit Growth - Sydney Finkelstein

Breakout Strategy

Meeting the Challenge of Double-Digit Growth


Published: 1st November 2006
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Published: 14th November 2006
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Companies that purposefully set out to excel are remarkably few and far between.

The number of those who have a strong, well-thought out strategy for success are even fewer.

Based on five years of research and field-testing, "Breakout Strategy" gives you a "fast track" strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key initiatives: Create a workable vision by understanding the needs and aspirations of a company Face customers with a value proposition that covers all the important bases Align what a business does with what the customer truly desires Balance the people and process sides of business to deliver on promises Liberate the energies of any strategy's toughest critic-those who work within the business

"Breakout Strategy" puts these initiatives in context by examining how diverse companies achieved breakout growth, including jetBlue, Harley Davidson, and Starbucks. It also sheds light on how a poor strategy can topple a once-successful company off the pedestal of market dominance, such as Krispy Kreme's overly ambitious expansion strategy that stretched the company and the brand too thin.

With the systematic approach in "Breakout Strategy," you'll be able to travel the fast track to market triumph, leaving your competitors struggling to catch up.

List of Figuresp. vii
Acknowledgmentsp. ix
Breakout Strategyp. 1
Getting on the Fast Trackp. 29
Staying Out in Frontp. 67
Breakout Dynamicsp. 107
Putting Vision to Workp. 145
Being a Magnet Companyp. 179
Delivering the Promisep. 219
Executing Breakoutp. 257
Breakout Leadershipp. 295
Cases Researched for Breakout Strategyp. 331
Indexp. 334
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780071452311
ISBN-10: 0071452311
Series: Business Books
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 352
Published: 1st November 2006
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 23.7 x 16.0  x 2.9
Weight (kg): 0.65
Edition Number: 1