The messages are implicit and explicit, buried and inescapable - from childhood through adulthood, girls and women are pushed to seek perfection. In their grades, activities, career choices, appearance and demeanour, women strive to have it all, and to do it all perfectly, while smiling, preferably in heels.
Everything from this past election cycle to Beyonce's feminist anthem speaks to this problem: women are expected to be "flawless."
Reshma Saujani was no different. She worked her way to top grades, stellar schools and blue chip firms only to realize that the path to perfect was making her miserable. So, she did something brave and risky. She quit her job and became the first Indian-American woman to run for Congress.
Fortunately, she failed epically.
It was that failure that set Reshma on a journey filled with setbacks, but ultimately, immense rewards. In 2012, she founded the non-profit Girls Who Code, with the goal of teaching 1 million girls to code by 2020 and closing the gender gap in technology. While working closely with young girls and meeting inspiring women through her widening network, she came to understand that there is a fundamental difference between how our culture socialises girls and boys. Namely, boys are taught to be brave - to take risks, speak up, play rough and fall down trying - while girls learn that the road to achievement is paved with diligence and caution. Some may argue that inherent biological traits encode this difference, but the truth is that the directive comes from the outside in.
In 2016, Reshma's TED talk "Teach girls bravery, not perfection" struck a chord around the world, with over 3 million views. Her book, BRAVE, NOT PERFECT, will be a manifesto that enables women to see the roots of this problem and rewire themselves - and future generations of women - for bravery.
About the Author
Reshma, hasn't just climbed the corporate ladder step-by-step, she has a fantastic personal story that will attract serious PR coverage: the daughter of immigrant parents, a Yale Law school graduate, landing in a top-5 law firm before quitting her job and becoming the first Indian-American woman to run for Congress in what was touted as a hotly-contested race where she was endorsed by the New York Observer and the Daily News and featured on the cover of the New York Times and the Washington Post.
She then lost spectacularly, picked herself up and went on to found Girls Who Code in 2012. All before she was 40.