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Brands : The Logos of the Global Economy - Celia Lury

Brands

The Logos of the Global Economy

Hardcover

Published: 12th August 2004
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Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand
Illustrated with many examples, the book argues that brands:
* mediate the supply and demand of products and services in a global economy
* frame the activities of the market by functioning as an interface
* communicate interactively, selectively promoting and inhibiting communication between producers and
consumers
* operate as a public currency while being legally protected as private property in law
* introduce sensation, qualities and affect into the quantitative calculations of the market
* organize the logics of global flows of products, people, images and events.
This book will be essential reading for students of sociology, cultural studies and consumption.

Just Do What? The brand as new media object
Marketing as a Performative Discipline and the Emergence of the Brand
The Interface of the Brand: Complex objects, interactivity and partial solutions
Logos: From relations to relationships
The Brand as a Property Form of Relationality
Interactivity: Face-to-profile communication
The Objectivity of the Brand: Interactivity and the limits of rationality
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415251822
ISBN-10: 0415251826
Series: International Library of Sociology (Hardcover)
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 208
Published: 12th August 2004
Country of Publication: GB
Dimensions (cm): 23.98 x 16.36  x 1.75
Weight (kg): 0.46
Edition Number: 1