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Brand Thinking and Other Noble Pursuits - Debbie Millman

Brand Thinking and Other Noble Pursuits

By: Debbie Millman, Rob Walker (Foreword by)

Paperback Published: 1st May 2013
ISBN: 9781621532477
Number Of Pages: 336

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The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?

For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.

This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behaviour behind why we brand and why we buy.

ISBN: 9781621532477
ISBN-10: 162153247X
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 336
Published: 1st May 2013
Publisher: Skyhorse Publishing
Country of Publication: US
Dimensions (cm): 22.9 x 15.3  x 2.5
Weight (kg): 0.4

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