Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.
CEOs and entrepreneurs will learn why:
Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
Number Of Pages: 198
Published: 7th February 2017
Publisher: MHR Enterprises
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 1.1
Weight (kg): 0.27