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Brand Identity Essentials : 100 Principles for Building Brands - Kevin Budelmann

Brand Identity Essentials

100 Principles for Building Brands

Paperback Published: 1st April 2019
ISBN: 9781631597084
Number Of Pages: 232

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Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.

Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is 'On Brand?', Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

About the Authors

Kevin Budelmann and Yang Kim are the founders and co-owners of Peopledesign, a brand strategy and design firm in Grand Rapids, Michigan, helping clients establish strong, future-proof brand identities.

ISBN: 9781631597084
ISBN-10: 1631597086
Series: Essential Design Handbooks
Audience: General
Format: Paperback
Language: English
Number Of Pages: 232
Published: 1st April 2019
Country of Publication: US
Dimensions (cm): 27.9 x 21.6  x 1.78
Weight (kg): 0.82
Edition Number: 2
Edition Type: Revised

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