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Brand Aid : Taking Control of Your Reputation - Before Everyone Else Does - Larry G. Linne

Brand Aid

Taking Control of Your Reputation - Before Everyone Else Does

By: Larry G. Linne, Patrick Sitkins

Paperback | 25 February 2015 | Edition Number 1

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Hands-on strategies for creating and protecting your personal brand (yes, you have one)

While we can't fully control how others see us, the truth is that each of us has a personal brand that is shaped by what we do, say, and write, and how we otherwise present ourselves to others – whether it's in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.

Using clear examples from businesses, families, and more, this indispensable guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.

About the Author

Larry G. Linne is the CEO/president of Sitkins International and Intellectual Innovations. Patrick Sitkins is a partner and managing director at SiliconCloud, which is a leading global digital marketing firm.
Industry Reviews
"A must-read guide to understanding the most important issue of our digitally connected world--your personal brand."
--Mitch Thrower, Co-Founder,, Founder, and

"Personal branding books are flooding the marketplace. So, why in the world do we need one more? Because this is the only book on personal branding that you will ever need.This well written, straight-forward informative book demystifies the dark arts of branding and lays them bare for the everyman without the brand witch doctor mumbo-jumbo. Brand Aid uses examples from our everyday lives to help you to quickly develop a solid foundation of fundamentals that you can immediately apply to your personal and professional brand. It strikes the perfect balance between practical advise and knowledge that will allow you to adapt and evolve your brand for the rest of your life."
--Steve Farnsworth, Executive Director, Silicon Valley Brand Forum, and a Top 50 Social Media Power Influencers in the world according to Forbes magazine

"A deep dive into a complex topic which offers real world advice. A powerful must-read for anyone anywhere."
--Alexander Boylan, Executive Producer, Around the World Productions and Winner of The Amazing Race 2

"This is a book that needs to be read by anybody in business that wants to make a difference. If you think personal branding is the social media equivalent of bragging, get over it."
--Mike Natalizio, CEO HNI

"A great practical guide to achieving your personal best today." --Erik Qualman, bestselling author of Socialnomics and Digital Leader

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