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Books > Non-Fiction > Economics > Behavioural Economics
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    Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses - Nancy Harhut
    Using Behavioral Science in Marketing
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    Nancy Harhut
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    I, Millennial (Signed Copies While Stocks Last) : One Snowflake's Screed Against Boomers, Billionaires and Everything Else - Tom Ballard
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    Consumer Culture Theory - Eric J. Arnould
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  • Narrative Economics : How Stories Go Viral and Drive Major Economic Events - Robert J. Shiller
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    Robert J. Shiller
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    Influencing Shopper Decisions : Unleash the Power of Your Brand to Win Customers - Rebecca Brooks
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    Rebecca Brooks and Devora Rogers
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    Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses - Nancy Harhut
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  • Return of the Active Manager : How to apply behavioral finance to renew and improve investment management - C.Thomas Howard
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    C.Thomas Howard and Jason A. Voss
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    Once Upon a Deal... : Stories about life, work and negotiation - Horace McDonald
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  • Behavioral Economics : 2nd Edition - The Basics - Philip Corr
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    Philip Corr and Anke Plagnol
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    Consumer Culture Theory - Eric J. Arnould
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    Predictive Analytics for Marketers : Using Data Mining for Business Advantage - Barry Leventhal
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    Barry Leventhal
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    Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale - Markus Ståhlberg
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    Markus Ståhlberg and Ville Maila
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  • Identity Economics : How Our Identities Shape Our Work, Wages, and Well-Being - George A. Akerlof
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    George A. Akerlof and Rachel E. Kranton
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  • A Course in Behavioral Economics : 3rd edition - Erik Angner
    A Course in Behavioral Economics
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    Erik Angner
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  • Happiness by Design : Finding Pleasure and Purpose in Everyday Life - Paul Dolan
    Happiness by Design
    Finding Pleasure and Purpose in Everyday Life
    Paul Dolan
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  • Contemporary Consumer Culture Theory : Routledge Studies in Marketing - John F. Sherry
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    John F. Sherry and Eileen M Fischer
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  • Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight - C Todd Lombardo
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    C Todd Lombardo and Aras Bilgen
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  • The Psychology of Price : How to Use Price to Increase Demand, Profit and Customer Satisfaction - Leigh Caldwell
    The Psychology of Price
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    Leigh Caldwell
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    Social Preferences : An Introduction to Behavioural Economics and Experimental Research - Professor Michalis Drouvelis
    Social Preferences
    An Introduction to Behavioural Economics and Ex...
    Professor Michalis Drouvelis
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    Social Entrepreneurship : Business and Society 360 - David M. Wasieleski
    Social Entrepreneurship
    Business and Society 360
    David M. Wasieleski and James Weber
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  • Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy - Sarah Montano
    Retail Marketing
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    Sarah Montano
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  • Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy - Sarah Montano
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    Sarah Montano
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  • Framing : The social art of influence - Mikael Klintman
    Framing
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    Mikael Klintman
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