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Book Commissioning and Acquisition - Gill Davies

Book Commissioning and Acquisition

Paperback

Published: 24th June 2004
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Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.
In this new edition, Davies concentrates on the essential skills of commissioning, as well as other editorial challenges such as handling new lists following mergers and takeovers, and the demands of digital technology. New case-studies have been added which illustrate the commercial and practical problems that editors must address in today's complex and demanding marketplace.
This book remains the one text that editors must have by their side throughout their careers.

"This is an excellent guide for all aspiring editorial staff and, indeed, established editors. Gill Davies gives a very clear and in-depth picture of how to acquire and live with an editorial job-title. Her information is delivered in an authoritative, brisk style with a dash of wry humour and clear enthusiasm for a job which can be both exciting, very rewarding and very nerve-racking. Established editors can also learn from this book and I shall happily recommend it to all the staff I help to train."
-Mary Tapissier Director, HR and Training, Hodder Headline Publishing
..."This is a first-class complete and measured account of everything that a commissioning editor needs to know."
-Richard Balkwill, Copy Train
..."The book is truly 'master and commander' of its subject. Its appeal to editors is obvious - whether they are new, aspiring, or 'old hands' - but Ms Davies' book should also be compulsory reading for publishing company directors, especially those chief executives or senior corporate accountants who believe in the book fairy, and who imagine that commissioning and editing good books is an easy and leisurely affair when compared to the real world of grappling with annual budgets and three-year forecasts
."
-Richard Balkwill, Copy Train
..."Gill Davies' book has many outstanding qualities. Its single most remarkable feature is balance: it maintains the equilibrium between competing forces, whether the contest is between creative authors and target-bound editors; or between achieving intangible 'value-add', and ensuring quality through meticulous detail. The book shows at every turn that the author has lived in the difficult 'real world' of an author'saspirations and a company's commercial goals. To understand, even to reconcile these sometimes opposing demands, buy and read Gill's book."
-Richard Balkwill, Copy Train

Acknowledgementsp. xi
Introductionp. 1
Why be an editor?p. 1
The route to becoming an editorp. 5
Structure of the bookp. 9
Terminologyp. 10
One size fits all?p. 12
How to choose what to publishp. 13
How authors select publishersp. 14
How editors select authorsp. 16
Context for choosingp. 17
True commissioning workp. 18
Evaluating books and projectsp. 19
The publishing listp. 21
Readershipp. 22
Competitionp. 25
Using advisersp. 26
Seeking advice from colleaguesp. 28
Analysing the information gatheredp. 28
Working with agentsp. 30
Intuition versus factsp. 33
Factors that can lead to bad decisionsp. 33
Case studiesp. 37
Committing projects for publicationp. 39
The written submissionp. 40
Profit and loss accountp. 42
Accuracy in length and deliveryp. 44
The contractp. 48
Rightsp. 51
Common areas of misjudgementp. 52
Case studyp. 56
From contract to deliveryp. 59
The need for accuracy in progress chasingp. 59
Systems for progress chasingp. 61
'Safe' schedulingp. 63
Providing appropriate author supportp. 64
Planning ahead for delivery datep. 66
Slippagep. 71
Conflict between authorsp. 74
Conflict between author and editorp. 75
Failure to deliverp. 75
Dealing with unsatisfactory writingp. 77
Case studyp. 81
Managing the publication processp. 83
Explaining the publication process to the authorp. 84
Examination of typescriptsp. 85
Liaison with sub-editorial and productionp. 89
Writing blurbsp. 91
Form-fillingp. 92
Co-publicationsp. 93
Briefing designersp. 95
Liaison with marketingp. 99
Publication dayp. 104
Dealing with inappropriate behaviourp. 106
Case studiesp. 109
Strategic and financial aspects of list buildingp. 111
List buildingp. 111
Frontlist versus backlistp. 114
Dominating the marketp. 115
Size and focus of the listp. 115
Marketing factorsp. 116
Cost factorsp. 117
Problem areas in list developmentp. 120
Conclusionp. 124
Case studyp. 124
Developing and maintaining a listp. 127
Developing an established listp. 128
Developing a list as a competitive toolp. 130
The backlistp. 132
Reprintingp. 134
Neglecting the backlistp. 137
Putting books out of printp. 138
Case studiesp. 139
Teamwork and professional ethicsp. 143
In-house teamworkp. 144
Working with authorsp. 147
Bad behaviourp. 149
Case studyp. 151
An impossible job?p. 153
Inheriting other editors' listsp. 154
Managing emailp. 157
Fear of failurep. 158
Dark daysp. 162
The best job?p. 163
A future for the book?p. 165
The example of CD Romsp. 167
Technical and development challenges for editorsp. 167
In conclusionp. 168
Recommended reading and other resourcesp. 171
Indexp. 173
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780415317894
ISBN-10: 0415317894
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 192
Published: 24th June 2004
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.9  x 1.47
Weight (kg): 0.25
Edition Number: 2
Edition Type: New edition