+612 9045 4394
 
CHECKOUT
Blown to Bits : How the New Economics of Information Transforms Strategy - Thomas S. Wurster

Blown to Bits

How the New Economics of Information Transforms Strategy

Hardcover

Published: 19th September 1999
Ships: 7 to 10 business days
7 to 10 business days
RRP $49.99
$48.50

Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. Blown to Bits reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain. Your competitive advantage is up for grabs. To prepare corporate executives and entrepreneurs alike for a fundamental change in business competition, Evans and Wurster expand and illuminate groundbreaking concepts first explored in the award-winning Harvard Business Review article "Strategy and the New Economics of Information," and present a practical guide for applying them. Examples span the spectrum of industries--from financial services to health care, from consumer to industrial goods, and from media to retailing. Blown to Bits shows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage.

There are new forces shaping competitive advantage in a world of connectivity and common standards, where your customers have access to a wealth of alternatives, your suppliers can exploit direct access to your customers, and your competitors can pick off the most profitable parts of your value chain. According to these authors from the Boston Consulting Group, your business definition, industry definition and competitive advantage are now simultaneously up for grabs. They explain how to build new strategies to reflect a world where richness (customised products and services) and reach (a broad, general appeal) go hand in hand. (Kirkus UK)

Prefacep. ix
A Cautionary Talep. 1
Information and Thingsp. 9
Richness and Reachp. 23
Deconstructionp. 39
Disintermediationp. 69
Competing on Reachp. 99
Competing on Affiliationp. 125
Competing on Richnessp. 147
Deconstructing Supply Chainsp. 169
Deconstructing the Organizationp. 193
Monday Morningp. 221
Endnotesp. 231
Indexp. 249
About the authorsp. 261
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780875848778
ISBN-10: 087584877X
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 288
Published: 19th September 1999
Publisher: Harvard Business Review Press
Country of Publication: US
Dimensions (cm): 24.77 x 16.51  x 2.54
Weight (kg): 0.62