Bloom is about discovering who you are and how you interpret that through the lifestyle choices you make.
'For me, the word 'bloom' encapsulates the idea that anything is possible when you put your mind to it. It's a word that hints at becoming who you are meant to be.'
What makes you happy? What makes you you? What defines your style?
In Bloom, Estee Lalonde shares the moments, people and things that have made her who she is today. She reveals her life lessons, and offers her tips for surviving life and finding you.
Celebrate your bloom story and what makes you unique.
Life * People * Work * Beauty * Fashion * Home * Travel * Food
About the Author
Estée Lalonde is one of the stand-out voices of the digital generation. A beauty-and-lifestyle vlogger and social influencer, she has attracted a global audience of millions across her YouTube, Instagram, Facebook, Twitter and Snapchat platforms and is known for her friendly, honest and relatable personality.
Estée Lalonde won InStyle UK's Best Beauty Reviewer Award in 2015 and has partnered up with a number of key global brands, from Burberry and The Body Shop to the United Nations for their Global Goals campaign.
From a small town in Canada, Estée has lived in the UK for nearly a decade with her boyfriend Aslan and dog Reggie. Both feature across her channels and are also adored by her fans.