When it comes to food, it's no longer cool for men to stare in confusion at pots and other kitchen stuff, meekly offering to wash dishes in exchange for meals. Social acceptance hinges on having a few killer recipes up your sleeve and a passing knowledge of what does what in the kitchen. However attractive one's ability to handle a frying pan as a weapon may be, it does have other uses - such as whipping up a feast. Bloke is here to help any man emerge from the kitchen not only triumphant...but also applauded. The Irish-trained chef Jason Comins teams up with acclaimed lifestyle photographer Russel Wasserfall to produce a sumptuous yet straightforward men's guide to cooking delicious food. Jason departs from the premise that simplicity is the key to putting a good meal on the table, and the full-colour illustrations and no-fuss layout ensure that any man will be equipped with the basic skills needed to become a handy cook.