In the Wake Of Fifty Shades Australian Publishers Reveal A Desire to Dominate : New Erotic Titles Tumble From the Presses

by |June 14, 2012

The book world sighs in unison. The dark matter of the Fifty Shades of Grey trilogy has filled the void left by the dying star of paranormal teen fiction. Of course, publishers worldwide predicted this would happen.


Night always follows twilight. And it doesn’t get any darker than erotica. Makes sense. What we are witnessing is a natural progression from the muted, frustrated desire of teens to the perverse sexual expression of the unfettered adult.

But erotica isn’t new. Universal acceptance of it is. You might sit on the bus next to a woman reading paperback edition of Fifty Shades of Grey tomorrow and not even raise an eyebrow. A riot would break out if the man next to her decided to watch porn on an iPad, however.  A strange double standard, but understandable. Their are limits. I mean, there were. I mean, there are. I mean, who knows what people will think is acceptable in a year or two.

It’s only a few years since people thought The Bride Stripped Bare was too naughty to be seen reading.

Now everybody knows someone who has read or is reading Fifty Shades of Grey. Teachers, grandmothers, neurosurgeons, aunts, girlfriends, wives, Ellen, and mothers are all reading it. Millions, yes, millions of readers now know they like reading erotica. After they gobble down the Fifty Shades trilogy a large proportion of those readers will be on the look out for more.

Well, that’s where we come in.

We can get you more of what you want.

Australian publishers have been knocking down our door to ensure that their brand new erotica titles are on our site.

But are they all brand new? Two are, for sure.

Harper Collins Australia paid a fortune for the rights to mother of two, Indigo Bloome’s Destined to Play, the first of the Avalon Novels, and have rushed it into print. It will be available from the first days of July.

Random House Australia, the publishers of Fifty Shades of Grey, will publish Natasha Walker’s trilogy, The Secret Lives of Emma over the coming months. The Secret Lives of Emma: Beginnings being the first volume. It will be available from 17th July.

Both of these titles are home grown originals and both publishers have high hopes for their success. And judging by the pre-orders for both, we feel they will not be disappointed.

Fifty Shades of Grey has lead the way. It has discovered regions of the reading world thus far relatively unexplored. This is frontier territory. Australia’s publishers will have to get their hands dirty if they want to stake a claim.

Destined to Play

by Indigo Bloome

Available 3.07.12

A 36-year-old psychologist specialising in visual perception comes to Sydney to give a series of lectures and meets up with Dr Jeremy Quinn, an ex-lover whom she hasn’t seen for years. After a few glasses of champagne in his luxurious hotel penthouse, he presents her with an intriguing offer: stay with him for the next 48 hours and accept two extraordinary conditions.

She knows he will challenge her every inhibition, but she soon finds herself seduced into a level of surrender – and danger – she could never have imagined .

Destined to Play is the first book in the Avalon trilogy exploring the intricate relationships between trust and betrayal, desire and love, risk …and reward.

If you liked Fifty Shades of Grey, you will love Destined to Play.

About the Author

Indigo Bloome is married with two children. She has lived and worked in Sydney and the United Kingdom, with a successful career in the finance industry. Indigo recently traded city life with a move to regional Australia, which provided her with an opportunity to explore her previously undiscovered creative side. Her love of reading, deciphering dreams, stimulating conversation and the intrigue of the human mind led her to writing her first novel, Destined to Play.

Click here to order Destined to Play from Booktopia,
Australia’s No. 1 Online Book Shop

The Secret Lives of Emma: Beginnings

by Natasha Walker

Available 17.07.12

The first in a series of erotic novels that tap into our deepest, sexiest fantasies, from the publishers of Fifty Shades of Grey


Thirty-something Emma Benson is a free spirit. For her a good life means a life of sensuality.

So it’s a surprise to everyone when she marries David, a successful businessman, and settles down in the suburbs.

One year on, and she’s trying so hard to be loyal to her man. Not easy to do when you’re passionate and uninhibited.

But then, while sunbathing in her garden, her neighbour’s eighteen-year-old son appears. And Emma has found her new project…

She will be his perfect teacher… Read an Extract

About the Author

Natasha Walker is a Sydney based author who found writing her memoir confronting till she discovered the joys of fabrication.

Click here to order The Secret Lives of Emma: Beginnings from Booktopia,
Australia’s No. 1 Online Book Shop

Bared to You: A Crossfire Novel

by Sylvia Day

Available 19.07.12

Bared to You by Sylvia Day is the first in the Crossfire trilogy featuring Gideon and Eva, two wounded souls who come together in an explosion of lust and passion as intoxicating as it is devastating – the perfect read for fans of bestselling erotic romance Fifty Shades of Grey by E.L. James. Our journey began in fire . . .

Gideon Cross came into my life like lightning in the darkness – beautiful and brilliant, jagged and white hot. I was drawn to him as I’d never been to anything or anyone in my life. I craved his touch like a drug, even knowing it would weaken me. I was flawed and damaged, and he opened those cracks in me so easily . . .

Gideon knew. He had demons of his own. And we would become the mirrors that reflected each other’s most private wounds . . . and desires. The bonds of his love transformed me, even as I prayed that the torment of our pasts didn’t tear us apart . . .

Intensely romantic, darkly sensual and completely addictive, Bared to You will take you to the very limits of obsession – and beyond.

About the Author

Sylvia Day is the New York Times and USA Today bestselling author of over a dozen novels written across multiple sub-genres – contemporary, fantasy, historical, futuristic, science fiction, romantic suspense, paranormal romance, and urban fantasy – under multiple pen names: three! A wife and mother of two, she is a former Russian linguist for the U.S. Army Military Intelligence.

Click here to order Bared to You from Booktopia,
Australia’s No. 1 Online Book Shop

Sugar in My Bowl: Real Women Write About Real Sex

edited by Erica Jong

Available 26.06.12

“I need a little sugar in my bowl, I need a little hot dog, on my roll I can stand a bit of loving, oh so bad, I feel so funny, I feel so sad”. (Bessie Smith).

When it comes to sex, what do women want? In this eye-opening and courageous collection, Erica Jong reveals that every woman has her own answer. Susan Cheever talks about the excruciating hazards of casual sex, while Gail Collins recounts her Catholic upbringing in Cincinnati and the nuns who passionately forbade her from having carnal relations. In Everything Must Go, Jennifer Weiner explores how, in love, the body can play just as big a role as the heart. The octogenarians in Karen Abbott’s sharp-eyed piece possess a passion that could give Betty White a run for her money. Molly Jong-Fast reflects on her unconventional upbringing and why a whole generation of young women have rejected free love in favor of Bugaboo strollers and Mommy-and-me yoga. Sex, it turns out, can be as fleeting, heavy, mundane, and intense as the rest of life. Indeed, Jong states in her powerful introduction the truth is – sex is life.

Contributors: Karen Abbott, Elisas Albert, J. A. K. Andres, Susie Bright, Susan Cheever, Gail Collins, rosemary Daniell, Eve Ensler, Molly Jong-Fast, Susan Kinsolving, Julie Klam, Jean Hanff Korelitz, Min Jin Lee, Ariel Levy, Margaret Magowan, Marisa Acocella Marchetto, Daphne Merkin, Honor Moore, Meghan O’Rourke, Anne Roiphe, Linda Gray Sexton, Liz Smith, Jann Turner, Barbara Victor, Rebecca Walker, Jennifer Weiner, Fay Weldon, and Jessica Winter.

About the Editor

Poet, novelist, and essayist, the legendary Erica Jong—whose novel Fear of Flying opened eyes and broke down walls—offers us a provocative collection of essays about sex from some of the most respected female authors writing today. “Real Women Write about Real Sex” in Sugar in My Bowl, as such marquee names as Gail Collins, Eve Ensler, Daphne Merken, Anne Roiphe, Liz Smith, Naomi Wolf, and Jennifer Weiner, to name but a few, join together to speak openly about female desire—what provokes it and what satisfies it. In the free, unfettered spirit of The Bitch in the House, Sugar in My Bowl explores the bedroom lives of women with daring, wit, intelligence, and candor.

Click here to order Sugar in My Bowl from Booktopia,
Australia’s No. 1 Online Book Shop

Click here to buy the best-selling Fifty Shades of Grey from Booktopia,
Australia’s No. 1 Online Bookshop

PSSST… I won’t tell anybody you just couldn’t wait – visit out Erotic Fiction section now, where we have thousands of titles to choose from – click here

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About the Contributor

While still in his twenties, John Purcell opened a second-hand bookshop in Mosman, Sydney, in which he sat for ten years reading, ranting and writing. Since then he has written, under a pseudonym, a series of very successful novels, interviewed hundreds of writers about their work, appeared at writers’ festivals, on TV (most bizarrely in comedian Luke McGregor’s documentary Luke Warm Sex) and has been featured in prominent newspapers and magazines. ​Now, as the Director of Books at, Australia’s largest online bookseller, he supports Australian writing in all its forms. He lives in Sydney with his wife, two children, three dogs, five cats, unnumbered gold fish and his overlarge book collection. His novel, The Girl on the Page, will be published by HarperCollins Australia in October, 2018.

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