Causing A Stir: Publishing’s Shades of Grey (Update: Random House Australia to publish Shades of Grey trilogy)

by |March 14, 2012

UPDATE: From The Random House Australia website:

We’re excited to announce that Century and Arrow, an imprint of the Random House Group’s Cornerstone Publishing, will release the print and eBook edition of E.L. James trilogy FIFTY SHADES OF GREY.

After topping the New York Times eBook best-seller list, this series has sparked conversation the world over, being hailed as “romantic, liberating, and utterly page-turning” by Selina Walker, Publisher of Century and Arrow.

All three books in the trilogy, FIFTY SHADES OF GREY, FIFTY SHADES DARKER and FIFTY SHADES FREED will be available in Australia in the coming month. The first in the series is set to be released on 5 April while the remaining two books will hit stores 24 April. All books are priced at $17.95.

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The New York Times reported: ”Fifty Shades of Grey, an erotic novel by an obscure author that has been described as ‘Mommy porn’ and Twilight for grown-ups, has electrified women across the country, who have spread the word like gospel on Facebook pages, at school functions and in spin classes.”

Critics on blog sites were cruel but it made no difference to sales.

”It just snowballed,” says Hayward. ”It’s sold 250,000 copies, most in the last couple of months.” Some of the success is maybe due to an unconsidered advantage of e-books: they can be so discreetly downloaded.

James rapidly provided two sequels. Fifty Shades Darker appeared last September and Hayward went over to New York for the launch of Fifty Shades Freed in January. Though now running to more than 1000 pages, the story of these star-crossed lovers may not be over.

Meanwhile, author and publisher are enjoying their fortune from the Random House deal that ensures 750,000 copies of the trilogy will hit US bookshops from next week.

Sometime in April or May Fifty Shades of Grey will at last appear in bookshops here.’

Full article here.

‘She was a quantity surveyor until she had children. Now, she’s an aspiring queen of erotic literature feeding an insatiable demand for a type of romantic fiction dubbed ”mummy porn”.

Like others, Amanda Hayward was searching for a distraction from the humdrum and found it in the world of amateur writers, joining a community of mainly mothers writing and critiquing each other’s attempts at romantic fiction. ”It’s just an outlet from your everyday life. It’s a fantasy world,” she said.

As the Herald reported on Monday, her first major deal as a publisher, an erotic novel called Fifty Shades of Grey by E.L. James, has hit the No.1 spot on The New York Times e-book fiction bestseller list and a bidding war for the rights to print the trilogy in Australia is under way.

Her website of budding writers and editors, The Writer’s Coffee Shop, boasts 60,000 members and this year she has plans to publish 30 books, both physical copies and electronic editions.”‘

Full article here.


Featured editions are ‘print on demand’ copies from the US which had come to Booktopia via our US suppliers. They were very expensive and we advised that customers to wait for the cheaper editions which Random House Australia will publish in the next few weeks. 

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