POWER TO ACT: An entrepreneur’s vision, opening your path to success by Dorry Kordahi

by |November 5, 2010

Do you ever wonder what your true purpose or calling in life is?

With no higher education, no family fortune, and armed only with a burning desire to succeed Dorry Kordahi was able to turn his inspirational idea into an incredibly profitable enterprise.

Dorry Kordahi founded DKM in late 2002 while still in his midtwenties. In less than a decade the business he founded now turns over $10 million a year and continues to lead the way in it’s very competitive field.

He has diversified his business further to also manage leading sporting and celebrity brands. From his humble beginnings as an apprentice hairdresser, Dorry is now at the helm of a thriving marketing and merchandise solutions business with many accolades to his name.

* BRW Young Rich List

* Ernst & Young Entrepreneur of the Year NSW Region Finalist

* BRW two years running for Fast Starters

* Marketing Magazine in a series of the five best in Australia

* Launched industry first magazine Branded

* Smart Company Fast Starter.

In addition to his professional successes, Dorry also fulfilled a childhood dream. Once a towel boy for the famous Sydney Kings basketball team, he always wanted to play professional basketball. After a false start in the profession, he conceded that this was not his destined path but nonetheless, years later, he found himself the proud part-owner of the team he had idolised since childhood life.

Locked in a safe are three scraps of paper covered in scribble. These scraps are Dorry’s original business plan, the essence of six months of thinking. They might not look like much but they have translated into one of Australia’s most exciting young start-ups.

The author shares secrets, philosophies, lessons and techniques that Anyone can adopt and use to climb their own mountain of dreams. Dorry Kordahi’s story is one that will inspire you and set your own path To success.

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Entrepreneurial Strategies – Chapter One

• Overcoming obstacles

• Own the circumstances in your life

• Set your goals and control your own destiny

Overcoming obstacles

“Life’s ups and downs provide windows of opportunity to determine your values and goals. Think of using all obstacles as stepping-stones to build the life you want.” — Marsha Sinetar

Everyone encounters obstacles in their lives but it is how willing and how determined we are to overcome obstacles that differentiates between those who succeed and those who don’t. My biggest challenge was to face that fear of the unknown when starting my own business. We all have challenging moments in life, but, again, it’s how you overcome those obstacles mentally that makes the difference. All hurdles can be cleared in some manner if you understand there is a purpose to them and that there are lessons to learn in every challenge you face.

Own the circumstances in your life

Accept responsibility for who you are and acknowledge your own strengths and weaknesses. You are the only person responsible for your success. If you believe in yourself and you believe in your vision, then don’t hesitate. Chapter One | Humble Beginnings 11 There is a saying, “You don’t land on a mountain; you climb a mountain”. Some days will bring obstacles. How you rise above those obstacles is what sets you apart. It is what drives you to climb beyond those days and make them count.

Some fear it’s egocentric to accept our own strength, as though demonstrating a natural ability is in some way exalting ourselves over others. It is not. If you have a gift, whether it is in sales, music, art, networking, embrace it and use it. It’s all right to be quietly proud of it.

Conversely, some of you may not fi nd it easy to accept yourself for who you are. All of us have things we dislike about ourselves. To survive, we must focus on the positives and shrug off the negatives. As long as you’re happy with your choices, that’s the only thing that ultimately matters.

Accepting yourself for who you are does not mean that you can’t and shouldn’t strive to make enhancements. What it does mean is that you are positioned perfectly from a point of strength to demonstrate the Power to Act.

Set your goals and control your own destiny

Success in any realm requires vision and goal-setting. In business, for example, there’s no rule that says viable ideas must be accompanied by a 50-page business plan. My business plans were two pages of scribble! Not all business plans are the same, or need to be the same. The Power to Act | Dorry Kordahi 12 plan may differ in formula or structure. The imperative part is to implement it. If you don’t implement it, then it has no value. So, the Power to Act is to move beyond verbalising the intent to implementing it, to where you actually do it. There are many people who spend so much time talking about what they are going to do that they never make time to do it!

That said, I always maintain, don’t jump the gun. Although you may have an exciting idea or concept, you must fi rst analyse it, you must visualise it. Assess the negatives in your chosen business and if you believe you can overcome the negatives mentally, then go for it! However, if you can’t work through all the negatives in your head, revisit your thought process. Not all ideas are automatically viable. Working through the pros and cons is the fi rst step to ascertaining whether or not you should move forward and spend further energy on your idea. That’s a smart approach in business. If I can’t consciously work through those negatives, then I don’t proceed with an idea.

In terms of setting your goals and controlling your own destiny, well, this is in your hands. It’s up to you what you choose to do with your destiny. Believe in yourself, work through the possible negatives and then follow through.

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