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Blockbusters - Gary S / Reilly Lynn

Paperback Published: 14th August 2003
ISBN: 9780060084745
Number Of Pages: 424

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<h5 align="center">What Makes a BLOCKBUSTER?</h5><p>More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.</p><p>Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:</p><p>Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork</p>

Acknowledgmentsp. xi
Prefacep. xv
How Blockbusters Happen: Our Research--and Why We Did Itp. 1
The Five Critical Practices at Work: Putting the Puzzle Together at Iomegap. 15
The Buck Starts Here: A Top-Down Initiative for Total Toothpastep. 33
Clear and Stable Vision (Part 1): Building Project Pillars at Polycomp. 57
Clear and Stable Vision (Part 2): Building Your Own Project Pillarsp. 75
Lickety Stick Improvisation: Nailing Process with the PowerShot Staple Gunp. 99
Information Exchange: Creating a Knowledge Core at Applep. 127
Collaboration Under Pressure: The Evolution of the Handspring Visor Teamp. 149
What about Radical Innovation? Seeing the Light--Corning's Fiber Breakthroughp. 175
The Message to Management: Breaking Through the Bureaucracy at NASAp. 205
Measuring Team Performance: A Case Studyp. 215
Industries and Companies Who Participated in This Researchp. 223
Test Your Knowledgep. 225
Notesp. 229
Indexp. 237
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780060084745
ISBN-10: 006008474X
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 424
Published: 14th August 2003
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 21.0 x 14.61  x 2.5
Weight (kg): 0.34